Search engine optimization is extremely important, but there is one thing that can drive your website out of the top search results even if your store is fully optimised. As you might have guessed, it is a negative SEO. There are several techniques used by unfair competitors, but you always have a remedy from these diseases. In the following post, we will describe the most common ways your foes can attack you. In addition, you will find out how to prevent your e-commerce (or another) website from negative SEO attack. There are also a few advices on how to detect the problem and fix it. Continue Reading
By 2017, e-commerce is going to pass the milestone of $400 billion in sales in the United States only. The industry is rapidly growing worldwide, so everyone can participate in the competition. E-commerce seems like such a simple money source at first glance, but actually it is much more complicated. There are tons of important nuances which separate online merchant from success. In this ecommerce startup guide, we offer a complete compilation of key advices, which will help you enter the new business level with your online store. The article include tips for both B2C and B2B businesses. There is also a checklist, which shows the readiness of ecommerce website. Last but not least are success stories related to different platforms. Let’s start the journey. Continue Reading
We all know, that taking any website live is a very stressful and responsible task, especially if it is a Magento e-commerce store. Your website should go live as soon as possible, at the same time there are lots of important steps, you can easily forget about. If you don’t want to miss something, check the following Magento guide – you will find the complete list of important pre-launch actions. Continue Reading
This is the most comprehensive guide to the use of social media in e-commerce. You probably know, that social networks play an important role in online trade, but how broad is your understanding? What social media strategy should you choose to increase your website traffic? How to implement successful social media campaign to double sales? In the post below we will help you answer this questions.
Thousands of Magento websites have been hacked recently. Luckily, there are several useful methods designed to fix the current problems. If your e-commerce website is insecure, then you should hurry up to prevent the undesirable consequences. If your store is affected, it is also important not to delay the solution of the problem. In the post below, we gathered all important information about Magento security issues, which will be useful in both cases.
It’s not enough to have an ordinary website to run a successful online business, especially B2B business. Despite the popular opinion, that B2C companies are more customer orientated than their B2B counterparts (they really have vider target audience and more customers), ordinary B2B website always has more strict requirements, caused by the specifics of business to business relations. Even the abilities to communicate with customers and manage sales logistics are not enough to push your B2B organization to new heights. That’s why you should pay your attention to the best B2B e-commerce platforms listed below. Additionally, we’ve gathered information about different e-commerce software for B2B business, and advices on how to choose the right solution. And don’t forget to check our posts about B2B e-commerce trends and B2B Magento extensions. Continue Reading
You can always optimize your e-commerce store for different sales tax rates with the help of appropriate Magento extensions. In the post below, you will find the best software designed to simplify your work with taxes. Make your life easier adapting your store for the conditions of different markets.
April 21st’s mobile-friendly update provides a new approach to rankings for the search on mobile devices. Users are now able to find more relevant results with readable texts, more convenient tap targets, and without horizontal scrolling and unplayable content. Is it a revolution? How does the update affects overall search? How to survive under the new conditions? Below we provide answers to this and others questions about Mobilegeddon – Google mobile friendly update. Continue Reading
Provide your customers with the ability to add products to the cart by typing SKUs or names. You will enhance current user experience and simplify the shopping process at your e-commerce Magento store. Below you will find a list of best Magentoextensions for Quick / Fast Order. Continue Reading
Even a perfect product will never make your business successful without lots of additional efforts. You always have to reach your potential customers to become profitable. Traditional marketing techniques are often very expensive, so they are not affordable for startups and small businesses. That’s why we witness the increasing popularity of growth hacking, which is a marketing technique with non-traditional approach to increasing the growth rate or adoption of new products and services. Growth hacking utilizes analytical thinking combined with creativity and social metrics for growth purposes. In the growth hacking guide below, you will find all the important information about this new startup marketing strategy. Continue Reading