Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.
First of all you will need a Magentostore. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.
When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.
Multichannel marketing is a kind of marketing, which uses different channels to reach a customer. Such channels includes retail stores, web sites, mail order catalogues, or direct personal communications by email, letter, text message, or phone call. In multichannel marketing customers are involved into browsing, buying, returning and pre/post sale services. The objective of such kind of marketing is to make it easy for a customer to buy in the most appropriate way. As a result, companies providing multichannel marketing get more loyal buyers, attract new target audience and increase revenues. Being a relatively new trend, multichannel marketing for e-commerce already includes a lot of multichannel sale services & extensions for Magento. It relies on the same principles as multichannel marketing, but has a limited number of channels represented by different marketplaces and online stores.
Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.
Abandonment of virtual shopping carts happens quite common. The abandonment rate for e-commerce retailers varies between 60% and 80%, and an average index is 67.91%. To find out shopping cart abandonment rate, you have to compare the number of abandoned shopping carts with the total shopping carts number. For example, there were 50,000 attempts to buy something from online store during the month, but only 10,000 transactions have been made, so 40,000 carts have been abandoned. It means that abandonment rate is 80% ((40,000/50,000)*100%=80%). But it is possible to decrease this index with the help of shopping cart abandonment Magento extensions. The best tools are described below.
Unfortunately we have to inform you, that Magento Go is almost dead. Yes, Magento decided to close the project. Cloud-based eCommerce solution with all the web hosting features was launched in the beginning of 2011. The project was created in order to support different small businesses, and it has no need to install software. However, it has the ability to install extensions for extra functionality. Unlike Community and Enterprise editions, Magento Go was hosted by Magento itself. And now we can witness the end of Magento Go and the same is true to ProStores.
PHPNG is a new branch of PHP development. It aims to bring better memory usage efficiency and performance. PHPNG is focused on PHP’s VM Zend Engine. PHPNG aims to provide the maximum performance for current applications by rebuilding internal structures of PHP. Existing structure leads to the next time expenditures: 20% of time are used for tasks of memory manager, 10% – for hash tables, 30% – for call internal functions and only 30% – for execution in virtual machine. PHPNG can do a 10-30% execution speed improvement by changing this structure. Also it leads to some memory savings.
In this post you can find information about the best Magento extensions developmend studios. There are a lot of different companies specialised in Magento development. Some of them produce free products, another – paid. The quality and the purpose of their modules also differ. For every company we did a short review, based on information from the web. Few best extensions are also included.
The first business-oriented certification program by Magento was announced! This great event took place at Imagine Conference, and now everyone can try his or her best in The Magento Solution Specialist Certification. Being a Magento Certified Solution Specialist (MCSS) gives you a status of an expert user of Magento platform. This also means that you can reach different business goals with Magento, optimize it and avoid unnecessary problems. Your MCSS status will always speak for itself. As a result you will increase your value and income, gain additional knowledge and get the right to use Magento Certification logo on your Resume or CV.
To get the MCSS you have to be fluent in the following topics: eCommerce, which takes 13% of all tasks; Magento Architecture – 27%; elements and structure of Magento eCommerce site – 35%; and applying Magento in achieving the business objectives – 25%. The target audience of Magento Solution Specialist Certification includes project managers, eСommerce consultants, business analysts, UX designers, developers and all the other Magento platform users.