If you want to increase your sales and make customers more loyal to your online store, offering the same product prices to all your website visitors is not the most efficient method. Differentiated pricing strategy and personalized discount system are the key aspects for selling more products and increasing conversion rates on an ecommerce site. Unfortunately, the Magento 2 platform has a limited functionality related to individual pricing and promotion rules, but you can extend the default features by installing the appropriate third-party tool.
Today, we present you Mageworx Customer Prices Suite for Magento 2 – an all-in-one solution for creating custom pricing strategy and personalized promotions. The module is a bundle of several Mageworx extensions: Customer Group Prices, Prices per Customer, and Personal Customer Discount. Combination of the functions of these three modules will bring your marketing strategy to a new level and help to build stronger relationships with your clients. After installing the Customer Prices extension, you will be able to configure customer group-based and personal pricing schemes and promo campaigns, create product-specific prices, and adjust the display of special prices on your storefront.
Below, we describe the feature highlights of the Mageworx Customer Prices Suite extension and show how it works in the backend and frontend.