How to Change Product Handle During Shopify Import

Managing product URLs in Shopify can be tricky — especially when you’re importing or updating large product catalogs from different sources. To give merchants more control and flexibility, we’ve introduced a new setting in the import process: “Allow product handle change during import.” This update makes it easier to standardize product URLs, fix inconsistencies, and align your catalog structure across all store products — all while keeping your SEO intact. Below, we explore the new feature along with a few more refinements introduced in the Improved Import & Export app for Shopify. Continue Reading



