"marketing"

Big Data in E-Commerce

May 7, 2015 - E-Commerce

Big Data and E-Commerce

Big data is gradually changing the digital world around us. Opportunities, previously available only to the largest market players, are now common to their smaller counterparts. E-commerce is already inconceivable without big data. So what does this term mean? What impact does the growth of big data provide on the business? Why big data analytics is important for e-commerce? How to use big data analytics in online retail? What are the sources of big data for analytics in e-commerce? What is the future of big data in e-commerce? You will find answers to all these questions below. Continue Reading

How To Become A Good WordPress Developer From Scratch

February 19, 2015 - Fire development, Word Press

WordPress is a blogging platform and a CMS based on PHP and MySQL. It relies on a template system with a template processor and a plugin architecture. More than 23% of the top 10 million sites are based on WordPress, at the same time it is the most popular blogging system with over 60 million websites. Continue Reading

E-Commerce Trends in 2015: What should you expect?

February 3, 2015 - E-Commerce

In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.

SMS integration extensions for Magento

December 18, 2014 - Magento tips & tricks

You can use SMS text messages to send automated follow-up messages, abandoned-cart notifications and other similar notices to your customers. The integration of such functions can be performed in a double-quick time. When it comes to running e-commerce SMS promotions there are a lot of different Magento extensions and tools.

magento-sms

Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

Best Magento Newsletter Extensions And Email Marketing Services

October 20, 2014 - Magento tips & tricks

Email marketing is one of the key tools of e-commerce business development, which helps you reach your audience and understand its response. By sending commercial messages to different groups of people using email, you build loyalty, trust, and brand awareness. You can use both sold lists and current customer database to implement email marketing for your business. There are a lot of Magento tools designed for email marketing. In this post, you will find the best Magento newsletter extensions and email marketing services.

Magento 2 Newsletter Extensions And Email Marketing Services

Improved Emails for Magento 2

The Best Social Media Integration Magento Extensions

September 23, 2014 - Magento tips & tricks

Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.

Magento 2 Social Media Integration

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, your ecommerce conversion rate is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of ecommerce conversion optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

The Best Blogs About E-Commerce

August 27, 2014 - E-Commerce

Blogs have become one of the most important informational source, which can provide answers to most of your questions. Of course, there are a lot of useless bloggers, who create second- and third-rate content, but there are really great thinkers among all the online community, and we are going to show you them. In this post we gathered the most important blogs about e-commerce.
e-commerce blogs 2015

E-Commerce Retargeting Services

August 26, 2014 - E-Commerce

Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.