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Best Books To Level Up Your E-Commerce Skills

- E-Commerce

best ecommerce books

The year 2016 brings new concerns to your business, no matter how small or large it is. A huge bunch of new startups is going to enter the global market this year, and if you are among them then you will probably seek the guidance of the most experienced ones in order to develop into a stable and successful company. If you are already in the game, you are likely to get pressed by new challenges and potential competitors even more than ever before. Although your current marketing strategy may have proved to be perfect last year, you can no longer rely on it without considering up-to-date trends of the E-Commerce world. In order to help you figure things out right, we offer an exhaustive list of the best E-Commerce books that will meet the needs of both novice and experienced entrepreneurs from any specialized niche.

We sorted all the books into well-defined categories so that you can easily pick up the book (or books) that will suit you best:

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Big Data in E-Commerce

- E-Commerce

Big Data and E-Commerce

Big data is gradually changing the digital world around us. Opportunities, previously available only to the largest market players, are now common to their smaller counterparts. E-commerce is already inconceivable without big data. So what does this term mean? What impact does the growth of big data provide on the business? Why big data analytics is important for e-commerce? How to use big data analytics in online retail? What are the sources of big data for analytics in e-commerce? What is the future of big data in e-commerce? You will find answers to all these questions below.   Continue Reading

SMS integration extensions for Magento

- Magento tips & tricks

You can use SMS text messages to send automated follow-up messages, abandoned-cart notifications and other similar notices to your customers. The integration of such functions can be performed in a double-quick time. When it comes to running e-commerce SMS promotions there are a lot of different Magento extensions and tools.

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Personal Recommendation Services And Engines For Magento

- Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

magento-personal-reccomendation-services

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Best Magento Newsletter Extensions And Email Marketing Services

- Magento tips & tricks

Email marketing is one of the key tools of e-commerce business development, which helps you reach your audience and understand its response. By sending commercial messages to different groups of people using email, you build loyalty, trust, and brand awareness. You can use both sold lists and current customer database to implement email marketing for your business. There are a lot of Magento tools designed for email marketing. In this post, you will find the best Magento newsletter extensions and email marketing services.

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Magento 2 Newsletter Extensions And Email Marketing Services

Improved Emails for Magento 2

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The Best Social Media Integration Magento Extensions

- Magento tips & tricks

Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.

Social Media Integration Magento Extensions

Magento 2 Social Media Integration

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