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How to import Magento 2 product images and swatches

swatch and image import

Lack of decent product content is what prevents ecommerce businesses from booming. The years of industry growth have proved crucial the support of offers with a trustable and detailed visual representation. Thus, your store can deem credible to any visitor. In addition, engaging audio and video, catchy images, and other multimedia themselves can become solid marketing tools. 

To show you how to enrich your site content, below, we are going to discover the ways to create visual/color swatches and to import them as well as product images into a Magento 2 store. The following article sheds light upon the two topics: Magento 2 color swatches and Magento 2 product images. First of all, we provide a short guide to the former. You will find out what Magento 2 product swatches are and why you should use them. Next, we explain how to create this content type associated with configurable products. Of course, you will also discover a standalone chapter dedicated to the Magento 2 color swatch import.

After that, we proceed to the detailed description of the Magento 2 image import. You will see all the primary attributes needed for composing a data table for product image import. Besides, there is a thorough description of the import job associated with both Magento 2 product swatches and Magento 2 product images. So, let’s see what instruments are at your service in the Magento 2 backend and how to make up a shortfall in powerful data transfer solutions there.

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The Ultimate Guide to the Future of E-Commerce

ecommerce trends; digital sales; online shopping

E-commerce has seen steady growth for years, but after COVID-19 hit the world, online retails faced both new challenges and possibilities in developing their business. As a year after the start of the pandemic passed, the online sales landscape has changed dramatically. The avoidance of face-to-face contacts, store closures, and numerous coronavirus-related restrictions has forever changed customer behavior patterns. While the economy and society are undergoing a crucial shift, e-commerce merchants need to adjust their business strategy according to the new requirements.

Since more consumers turn to online shopping, digital transformation becomes inevitable for sellers who want to keep their business going and meet new customer demands. By adopting the latest technologies, implementing personalization techniques into the marketing strategy, and switching to more efficient supply chain practices, companies can achieve success in the upcoming years. To help you better understand in which direction to move and which activities to focus on, we’ve compiled a list of emerging e-commerce trends that are changing the business environment in 2021 and are expected to stay for the years to come. By understanding the expectations of a modern buyer and taking appropriate strategic actions a few steps ahead, it is possible to turn crisis times into an opportunity and ensure consistent business growth.

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Lofam Marketplace and Magento 2 Integration

- E-Commerce, Magento 2

Even though the e-commerce market is swarming with strong players at the moment, true game changers stay relevant through the years. Lofam Ritzmall — a famous Korean marketplace that focuses on European brands — is one of such marketplace giants that set bars for merchants of all types when it comes to providing online selling services. And now the rich catalog of Lofam is another available scene for you to present your product at. With Improved Import and Export you can establish bidirectional Lofam and Magento 2 integration and see the increase in revenue from both sources.

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Exploring Magento 2 Backend: Scheduled Import/Export

- E-Commerce, Magento 2

Magento 2 scheduled import export

Magento 2 ostensibly lets you run scheduled imports and exports. However, you need a large budget to be able to leverage this feature. Although it is added for free and available by default, the problem is that you can only harness it with the Commerce edition, which is extremely expensive. How to automate daily import/export chores if you are a Magento 2 Open Source merchant? You will find the answer below. Besides, we provide several arguments in favor of using a third-party data transfer solution on Magento 2 Commerce. Let’s continue our exploration of the Magento 2 backend. This time, our attention is captured by the Scheduled Imports/Exports screen. Continue Reading

Exploring Magento 2 Backend: Import/Export Tax Rates

- E-Commerce, Magento 2

magento 2 tax rates import export

Tax rate management in Magento 2 is quite a straightforward process if you conduct business locally. However, when you expand and start operating in several states with different legislation, not to mention international operations, manual tax rates entering becomes hugely time-consuming. What alternative opportunity does Magento 2 offer? By default, the platform has a separate screen where you can import all the necessary tax rates, preliminarily downloading them by ZIP code. In the following material, we explore how to transfer a set of tax rates back and forth and talk about an alternative solution.  Continue Reading

Magento 2 Cannot Import Product Images: Reasons & Resolutions

- Fire development, Magento 2

Magento 2 export CLI

In the article below, we explain two mistakes common for the import of product images to Magento 2 that roil the entire data transfer. You will find out how to counteract them, preventing possible troubles. Besides, we describe an alternative solution that reinforces the default data transfer routine, drastically extending the default import/export capabilities of the platform. More useful tips are listed here: Magento 2 Cookbook. Continue Reading

Ultimate Guide to Magento 2 Dropshipping

Dropshipping Guide

For years the dropshipping model has proved itself as one of the most budget-friendly ways of running an ecommerce business with limited resources at hand. Profitable to commerce newbies and seasoned merchants who seek out new revenue channels, dropshipping survives, evolves, and gain new recognition every day. 

In the guide, we’ll find out the best strategy for drop shipping and describe the prospects of establishing such a business on the base of Magento 2.

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Firebear Improved Import & Export Plugin for WooCommerce

- E-Commerce, Our extensions

improved import and export extension for woocommerce

We already simplify the life of WooCommerce merchants who want to transfer their e-commerce stores to Magento 2, providing the WooCommerce Migration Add-On that works on top of the Improved Import & Export extension. The tool delivers extended automation capabilities, transforming numerous data exchange processes. However, it is not our only attempt to interact with the WooCommerce ecosystem. Today, we are proud to introduce you to our brand new project – the Firebear Improved Import & Export extension for WooCommerce Continue Reading

Firebear Improved Import & Export Plugin for Oracle Commerce Cloud

- E-Commerce, Our extensions

oracle import export extension

We already provide extended integration capabilities for Magento 2 and the Oracle ecosystem with our NetSuite Integration Add-on for Magento 2. The tool works on top of the Improved Import & Export extension and offers automated data transfers between the two systems. However, it is not the only way we interact with Oracle. In the article below, we shed light on our new project – the Firebear Improved Import & Export extension for Oracle Commerce Cloud Continue Reading