Social media integration is an important part of every ecommerce platform and Magento 2 is not an exception, but you can always improve default media opportunities with the aid of third-party Magento 2 social media extensions. Tools described in this post, will help you master such an important aspect of ecommerce business as Magento 2 social media integration. Hit the following link if you are looking for Magento 1 social media extensions: The Best Social Media Integration Magento Extensions. Continue Reading
In this post we gathered information about the most popular self-hosted e-commerce platforms. Magento, PrestaShop, Zen Cart, and other solutions are described in the article. We tried to show their major features, as well as positive and negative aspects.
In this post, we are going to look at
Last month, Google has announced a new feature called Purchases on Google. Probably, this new little addition will drastically change ecommerce. Of course, we still don’t have enough information for making precise predictions, but a dramatic impact of the new feature seems quite realistic especially after the implementation of Mobilegeddon. So why are we so excited about Purchases on Google? Let’s shed light on the nature of the improvement to answer the question. Continue Reading
April 21st’s mobile-friendly update provides a new approach to rankings for the search on mobile devices. Users are now able to find more relevant results with readable texts, more convenient tap targets, and without horizontal scrolling and unplayable content. Is it a revolution? How does the update affects overall search? How to survive under the new conditions? Below we provide answers to this and others questions about Mobilegeddon – Google mobile friendly update. Continue Reading
WordPress is both a blogging tool and a content management system, which is free and open source with more than 60 million websites. It is based on a plugin architecture and templates. WordPress first appeared in 2003, and now it provides a lot of possibilities for both blogging and e-commerce. In this post we gathered all must have extensions for a successful WordPress projects.
Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.
In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.
Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.