"Google"

Google Gemini AI: Reshaping E-commerce Future Beyond Google’s Ecosystem

- AI, E-Commerce

Google AI Gemini

Artificial Intelligence (AI) is reshaping industries across the globe, from automating workflows to enhancing customer experiences. At the forefront of this transformation is Google Gemini AI, a cutting-edge multimodal system that processes and generates content across text, code, images, video, and audio. As Google’s latest advancement, Gemini brings unprecedented flexibility, enabling it to seamlessly integrate into a wide range of platforms beyond Google’s ecosystem.

With the capability to power complex tasks, Gemini AI is poised to revolutionize e-commerce platforms like Magento, Shopify, and Shopware. Enhancing personalization, automating product recommendations, and generating multimedia content offers retailers new ways to engage customers and streamline operations. As AI in e-commerce continues to evolve, Google Gemini AI stands as a crucial tool for businesses seeking to stay ahead in the digital marketplace. Continue Reading

Magento 2 SameSite Cookie Guide

- E-Commerce, Magento 2

Magento 2 SameSite Update

Are you ready for the fourth of February? If you don’t know what this date means, you’ve come to the right place. If you know but still look for help, you will find it below. In this article, we explore a new Chrome update and its impact on the entire Internet, e-commerce, and Magento. In an attempt to make the most popular browser faster and more secure and customer experience more private, Google changes the default way of how cookies are treated. 

The new improvement is already dubbed the SameSite update. It affects everyone, from website owners to visitors. The update forces you, as a Magento merchant, to explicitly label third-party cookies. If you do not do that, cookies won’t work correctly in the Chrome browser. And as we all know, it is the most popular application people use to interact with the Internet. However, it doesn’t mean that users, who rely on other browsers, won’t be affected. Google sets a new trend so that other companies will join it soon. Let’s explore the update itself and then proceed to our tiny Magento 2 SameSite cookie guide. Continue Reading

Magento 2 Social Media Integration

- Magento 2

Magento 2 Social Media Integration (Extensions and Modules)

Social media integration is an important part of every ecommerce platform and Magento 2 is not an exception, but you can always improve default media opportunities with the aid of third-party Magento 2 social media extensions. Tools described in this post, will help you master such an important aspect of ecommerce business as Magento 2 social media integration. Hit the following link if you are looking for Magento 1 social media extensions: The Best Social Media Integration Magento Extensions. Continue Reading

Google Merchant Center Magento Integration

- E-Commerce, Magento tips & tricks

Magento Integration with Google Merchant Center

In this post, we are going to look at Google Merchant Center (Google Base) and its integration with Magento. Google Merchant Center is a service designed to help you with your store and product information integration into Google Shopping and other platforms. In order to work with Google Merchant Center you must use your Google account or create a new one. Every Google account can be associated only with one Google Merchant Center account, but you can add extra users to your Google Base.

Google Merchant Center Magento 2 Integration

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Google Buy Button

- E-Commerce

Purchase on Google buttonLast month, Google has announced a new feature called Purchases on Google. Probably, this new little addition will drastically change ecommerce. Of course, we still don’t have enough information for making precise predictions, but a dramatic impact of the new feature seems quite realistic especially after the implementation of Mobilegeddon. So why are we so excited about Purchases on Google? Let’s shed light on the nature of the improvement to answer the question. Continue Reading

Mobilegeddon – Ultimate Survival Guide

- E-Commerce

Mobile-Friendly Update by Google

April 21st’s mobile-friendly update provides a new approach to rankings for the search on mobile devices. Users are now able to find more relevant results with readable texts, more convenient tap targets, and without horizontal scrolling and unplayable content. Is it a revolution? How does the update affects overall search? How to survive under the new conditions? Below we provide answers to this and others questions about Mobilegeddon – Google mobile friendly update. Continue Reading

Must Have WordPress Plugins

- Word Press

WordPress is both a blogging tool and a content management system, which is free and open source with more than 60 million websites. It is based on a plugin architecture and templates. WordPress first appeared in 2003, and now it provides a lot of possibilities for both blogging and e-commerce. In this post we gathered all must have extensions for a successful WordPress projects.

wordpress-must-have-plugins

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How to Increase E-Commerce Conversion Rate

- E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

conversion-rate-ecommerce

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