"e-commerce"

Модульная система Magento 2

January 8, 2015 - Magento 2

Magento состоит из нескольких различных компонентов: тем, модулей, библиотек, пакетов языков. Фреймворк Magento включает в себя библиотеки, PHP код и различные базовые концепции, которые наследуются компонентами системы.

Модули и темы в Magento используются в качестве элементов кастомизации: модули наделяют сайт разными особенностями и свойствами, темы влияют на внешний вид. Как у модулей, так и у тем есть свой жизненный цикл, который позволяет устанавливать, отключать и удалять эти элементы.

модульная система magento 2

SMS integration extensions for Magento

December 18, 2014 - Magento tips & tricks

You can use SMS text messages to send automated follow-up messages, abandoned-cart notifications and other similar notices to your customers. The integration of such functions can be performed in a double-quick time. When it comes to running e-commerce SMS promotions there are a lot of different Magento extensions and tools.

magento-sms

Magento Community Edition 1.9.1 and Magento Enterprise Edition 1.14.1 released!

November 25, 2014 - E-Commerce, Magento tips & tricks

A new version of Magento Enterprise Edition arrives today. Get ready for the new features, tools and responsive design capabilities. In addition, you will get faster technical issue resolution, better performance, and deeper insights.

Magento Enterprise Edition 1.14.1 includes a new drag-and-drop tool, designed to make your work with product categories much easier. There are also new abilities to assign products to categories automatically by setting up different rules. Another new feature of 1.14.1 is swatches with more detailed product information. The new version of Magento Enterprise Edition is also much more responsive: the enhanced responsive design reference theme now includes responsive emails. Better performance and security are also represented in new Magento thanks to PHP 5.5 and MySQL 5.6 support. With Enterprise Edition 1.14.1, you will get the new support tool designed to generate detailed reports, the ability to make product updates by significantly larger team of administrators simultaneously, and Google Universal Analytics support. In general, more than 70 items have been improved in 1.14.1.
You can download Magento Enterprise Edition 1.14 at My Account. And download Magento Community Edition 1.9.1 at the download page.

magento-ee-1.14.1

Why choose Magento over WordPress for your Ecommerce Site

November 18, 2014 - E-Commerce

The war between Magento and WordPress has been in existence ever since these CMS platforms made their way into ecommerce. While WordPress supports MySQL and PHP language, Magento utilizes MySQL, PHP as well as Zend Framework. Magento also uses, model-view-controller and entity-attributes-value model to store in database.

While WordPress is a favorite for blogging platforms, Magento has carved out a name for itself as the better CMS platform for ecommerce sites. It is an open source cross-platform. Both the platforms are highly SEO friendly and has huge user base.

Magento provides powerful features as well as control of marketers to manage their respective online stores. Magento provides its users with a huge range of shopping cart plugins and payment options. The Magento Admin panel is flooded with various forms of ecommerce plugins like shipping option, price management, inventory, payment integration and the likes. It is also a trusted site for secure payment integration. The easy customization and simple management makes Magento a preferred site for people who want to build ecommerce sites.

wordpress-vs-magento

The Best Magento Extensions For Custom And Improved Emails

November 9, 2014 - Magento tips & tricks

The default Magento functionality is a little bit limited in the most of its key areas. But you can always solve this problem by installing dedicated extensions. In this post, we gathered tools developed to enhance all the aspects of email in Magento.

Improved Emails for Magento 2

How To Make Every Magento Store Responsive And Mobile Ready

October 31, 2014 - E-Commerce, Magento tips & tricks

Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.

The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?

m-commerce magento mobile ecocmmerce

Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

Best Magento Newsletter Extensions And Email Marketing Services

October 20, 2014 - Magento tips & tricks

Email marketing is one of the key tools of e-commerce business development, which helps you reach your audience and understand its response. By sending commercial messages to different groups of people using email, you build loyalty, trust, and brand awareness. You can use both sold lists and current customer database to implement email marketing for your business. There are a lot of Magento tools designed for email marketing. In this post, you will find the best Magento newsletter extensions and email marketing services.

Magento 2 Newsletter Extensions And Email Marketing Services

Improved Emails for Magento 2

Magento Ajax Extensions (login, cart, catalog, navigation and more)

October 16, 2014 - Magento tips & tricks

Ajax is a group of web development techniques designed to create asynchronous web applications. By using Ajax, web apps can exchange data with a server in the background. Ajax can work in combination with CSS and HTML to mark up and style information.

Ajax is widely used in Magento. There are different Ajax extensions for login, cart, catalog, navigation and other components of e-commerce store.

Magento 2 Ajax Extensions

Best daily deal, deal of the day and Groupon clone Magento extensions

October 7, 2014 - Magento tips & tricks

Incorporate the concept of daily deals with one of the extensions mentioned in this post. Their functionality is extremely helpful in increasing the sales of your e-commerce store. By enabling daily deals, you make your Magento site more interactive: you can set multiple deals everyday and use discounts to turn your visitors into customers