Content is king, a popular phrase of World Wide Web. There is no doubt that catchy and useful content, presented in a professional manner, helps grabbing the attention of the target readers while impressing search engines for higher ranks at the same time. Expert marketers say that while writing content, keep the end users and search engines in mind. Writing skills supplement the magnetic property of the content. How to incorporate all these aspects into writing for the success of an ecommerce business? Let us have a detailed look into the matter. Continue Reading
Website builders help eliminate manual code editing in the website construction. There are two categories of these tools – online and offline. Online website builders are often provided by web hosting companies. Offline tools (often called website design software) create pages on a computer and publish them on a host. Continue Reading
The concept of click and collect or in-store pickup business model is very simple and at the same time counter-intuitive. A customer buys goods on a company’s website and rather than wait for the postman several days later picks these goods at a local brick-and-mortar store.
The way we live has been changed by mobile devices, and now we witness how they transform the way we work. On the background of this process, the phenomena of mobile enterprise was born.
Mobile enterprise is an organization that supports the use of business apps via mobile devices. Employees from a mobile enterprise use their smartphones and tablets to manage different projects: access emails, work with documents, conduct planning, provide customer relationship management, etc. They need a wireless network connectivity and a device equipped with a web browser to get access to enterprise databases. As a result, employees can update them remotely from anywhere at anytime. Continue Reading
2015 has all chances to bevome the year of more practical wearables, especially with the wide range of new smartwatches with Apple Watch at the head. But what is the meaning of these new devices for the e-commerce? To answer this question, we will show how wearables can be used in digital commerce and retail environment. Continue Reading
A tool can either make it or break it! While there are ample of project management tools out there, it is quite a big task to figure out which one is the best fit for you and your team. Thorough comparison is all it takes but before you do that, you should know what things you need to check in a software. Right?
To start with, two crucial things can be – the type of projects you’re going to manage with the software and your team’s work activities. Moreover, your budget to pay for the software puts a huge impact on your decision. Answering these questions will help you simplify your hunt for a perfect PM tool.
In this post, I’ll bring to you some of the top project management tools, so you can compare them with your needs. Have a look: Continue Reading
Unstoppable growth of mobile-based shopping has made online retailers thinking all the time about enhanced user experience. The ever-evolving technology, revolutionary smartphones, touch pads, and other devices are making the life of online shoppers easier. A single click can make them finalize the shopping deal and get the product at doorstep. How to improve the shopping experience of online buyers at an ecommerce website? This post will reveal some tried and tested tips. Enjoy reading if you are an online retailer. Continue Reading
It is impossible to imagine good search engine optimization without right link building strategy. The last one can turn your website into a successful e-commerce project with high traffic. At the same time, the wrong strategy can push it out of business. Keep in mind, that there are a lot of tactics that put the website in a risk of being penalized. Google continues to refine SEO standards, so you should be careful with all suspicious link building strategies. Continue Reading
Starting a business always requires inspiration. Luckily, during last few years dozens of successful startups have joined the competition. They have showed a lot of new business ideas and different ways of their implementation, introducing us to a wide variety of new products and services. In this post you will find the most interesting startups, which are famous for their uniqueness and fresh ideas.
Business-to-business is a complex of commerce transactions which occur between companies. The most common examples of B2B relations are transactions between manufacturers and wholesalers, wholesalers and retailers. The overall volume of business-to-business transactions surpasses the volume of B2C transactions, because a typical supply chain consists of many B2B transactions and only one B2C transaction. For instance, a smartphone manufacturer buys processors, modems, camera modules, and other necessary components to produce the mobile device. The number of transactions can range from few to dozens. But there is alway one final transaction – a finished smartphone is sold to the consumer.
Another area of B2B relations is communication and collaboration. Many B2C companies relies on social media to interact with their consumers, but social tools are also effective in business-to-business relations. In this situation B2B social media marketing takes place.
What isB2B marketing? What are the nuances of B2B e-commerce? What are B2B e-commerce trends? We will try to answer these and others questions in this post. Continue Reading