Yearly Archives: 2014

Magento VS WooCommerce (WordPress based E-Commerce solution)

August 11, 2014 - E-Commerce

When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.

Magento vs. WooCommerce.png

Magento Multichannel Sales Services & Extensions (eBay, Amazon integration)

August 7, 2014 - E-Commerce, Magento tips & tricks

multichannel sales magento

Multichannel marketing is a kind of marketing, which uses different channels to reach a customer. Such channels includes retail stores, web sites, mail order catalogues, or direct personal communications by email, letter, text message, or phone call. In multichannel marketing customers are involved into browsing, buying, returning and pre/post sale services. The objective of such kind of marketing is to make it easy for a customer to buy in the most appropriate way. As a result, companies providing multichannel marketing get more loyal buyers, attract new target audience and increase revenues. Being a relatively new trend, multichannel marketing for e-commerce already includes a lot of multichannel sale services & extensions for Magento. It relies on the same principles as multichannel marketing, but has a limited number of channels represented by different marketplaces and online stores.

Magento 2 Multichannel Sales Services & Extensions

Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.

The Best Free Open Source Magento Templates 2014

August 6, 2014 - Magento tips & tricks

magento free templates

We have already written about the best Magento templates and now it is time to tell you about the best free solutions. Generally, free Magento templates and themes have less features and opportunities than paid, but one of them can become a perfect basis for your small custom project. Further, we gathered all the necessary information about the best free Magento templates and appropriate download links. If you have limited budget for your e-commerce store, this post will be useful for you.

Magento Shopping Cart Abandonment Extensions

July 29, 2014 - E-Commerce, Magento tips & tricks

Shopping Cart Abandonment Magento Extensions

Abandonment of virtual shopping carts happens quite common. The abandonment rate for e-commerce retailers varies between 60% and 80%, and an average index is 67.91%. To find out shopping cart abandonment rate, you have to compare the number of abandoned shopping carts with the total shopping carts number. For example, there were 50,000 attempts to buy something from online store during the month, but only 10,000 transactions have been made, so 40,000 carts have been abandoned. It means that abandonment rate is 80% ((40,000/50,000)*100%=80%). But it is possible to decrease this index with the help of shopping cart abandonment Magento extensions. The best tools are described below.

Magento 2 Shopping Cart Abandonment (Extensions and Modules)

Magento Connect Stuff Picks extensions (summer 2014)

July 11, 2014 - Magento tips & tricks

magento connect best extensions

Magento Connect Stuff Picks includes 3 pages of both free and paid extensions. WordPress integration, one page checkout, social marketing apps, taxes, shopping, different reports and a bunch of new features are among them. Magento Connect Stuff Picks extensions were carefully selected by Magento team, so they are the most useful, interesting or unusual solutions for your e-commerce webstore.

Mobile e-commerce in 2015

July 10, 2014 - E-Commerce

Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.

Magento Go is dead

July 3, 2014 - E-Commerce

Unfortunately we have to inform you, that Magento Go is almost dead. Yes, Magento decided to close the project. Cloud-based eCommerce solution with all the web hosting features was launched in the beginning of 2011. The project was created in order to support different small businesses, and it has no need to install software. However, it has the ability to install extensions for extra functionality. Unlike Community and Enterprise editions, Magento Go was hosted by Magento itself. And now we can witness the end of Magento Go and the same is true to ProStores.

magento go dead

PHPNG – future of PHP

June 5, 2014 - E-Commerce

PHPNG is a new branch of PHP development. It aims to bring better memory usage efficiency and performance. PHPNG is focused on PHP’s VM Zend Engine. PHPNG aims to provide the maximum performance for current applications by rebuilding internal structures of PHP. Existing structure leads to the next time expenditures: 20% of time are used for tasks of memory manager, 10% – for hash tables, 30% – for call internal functions and only 30% – for execution in virtual machine. PHPNG can do a 10-30% execution speed improvement by changing this structure. Also it leads to some memory savings.