Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.
Maybe you are going to to enter the world of Magento and looking for an introduction to the platform. Maybe you’d like to learn something about this e-commerce solution or are just trying to broaden your horizons. Whatever the case, we’ve got the best tutorials and blogs to help you get started.
A blog can be a very useful addition to your e-commerce store. By using it as a tool for connecting with your customers, you can provide them with helpful information and as a result drive traffic to your website and gain more loyalty from your visitors. But before writing, you have to choose the right platform. We are here to help you: in this post, you will find a list of blogging platforms. Many of them are open source and support customization, most blogs offer a free plan!
During last few years, has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.
Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.
Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.
Unfortunately we have to inform you, that Magento Go is almost dead. Yes, Magento decided to close the project. Cloud-based eCommerce solution with all the web hosting features was launched in the beginning of 2011. The project was created in order to support different small businesses, and it has no need to install software. However, it has the ability to install extensions for extra functionality. Unlike Community and Enterprise editions, Magento Go was hosted by Magento itself. And now we can witness the end of Magento Go and the same is true to ProStores.
is a new branch of PHP development. It aims to bring better memory usage efficiency and performance. PHPNG is focused on PHP’s VM Zend Engine. PHPNG aims to provide the maximum performance for current applications by rebuilding internal structures of PHP. Existing structure leads to the next time expenditures: 20% of time are used for tasks of memory manager, 10% – for hash tables, 30% – for call internal functions and only 30% – for execution in virtual machine. PHPNG can do a 10-30% execution speed improvement by changing this structure. Also it leads to some memory savings.
Magento Community Edition 1.9.0.1 has ben released. It contains multiple improvements over older versions. 1.9.0.1 is a major release , so it’s very important not to miss it. In this post we will show you how to upgrade from previous Magento version to the new one. Don’t forget to try Magento CE 1.9.0.1 upgrade in a test environment. The operation is not risky, but there is always a chance to break something.
In this post you can find information about the best Magento extensions developmend studios. There are a lot of different companies specialised in Magento development. Some of them produce free products, another – paid. The quality and the purpose of their modules also differ. For every company we did a short review, based on information from the web. Few best extensions are also included.
