How to Build a Shopping Feed in Shopware
A product feed or shopping feed is a file that contains a list of products with the related data structured in a specific way that each item can be displayed, advertised, or compared after the file is uploaded to a sales channel. A shopping/product feed typically contains a product image, title, description, identifier, and attributes. However, the list of parameters stored in a data file may vary depending on its source. Let’s assume that you run an e-commerce website on Shopware 6 and connect it to external shopping channels. There are several ways to achieve this goal. Below, you will learn how to build a shopping feed in Shopware to connect your website to external marketplaces and other similar platforms that require your catalog data. But before going any further, let’s find out how product feeds work and what their purpose is. Continue Reading