"Magento 2 Improved Import and Export"

Magento 2 Catalog Price Rules Explained: The Ultimate Guide to Management, Import & Automation

- E-Commerce, Magento 2

Illustrative image for the Magento 2 Catalog Price Rules guide with emojis, magento logo, and text on orange background

Magento 2 Catalog Price Rules are one of the most effective ways to run promotions and automate discounts across your store catalog. Whether you want to offer seasonal sales, bulk discounts, or customer group-specific pricing, Magento catalog price rules give you the flexibility to create dynamic campaigns that update prices automatically. Unlike cart price rules that apply at checkout, catalog price rules in Magento 2 display discounted prices right on product pages, making them a powerful tool for driving conversions.

While Magento 2 includes catalog price rules as a built-in feature, it comes with a significant limitation — there is no native way to import or export catalog price rules in bulk. This can quickly become a challenge for merchants managing large catalogs or migrating data between environments. In this guide, we’ll walk you step by step through what catalog price rules of Magento 2 are, how to create them, and, most importantly, how to easily import and export catalog price rules using the Improved Import and Export extension.

You’ll also find detailed instructions, a sample CSV table with required attributes and values, and practical tips to avoid common pitfalls. By the end, you’ll be ready to streamline your promotions and get the most out of Magento catalog price rules.

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How to export Magento 2 data to Google Sheets

- E-Commerce, Magento 2, Our extensions

Transferring data between Magento 2 and Google Sheets seems a very efficient and time-saving way of synchronizing your e-commerce website with external platforms and other online storefronts. However, Magento 2 doesn’t let you do that if you rely on its default tools. If you need to import data, it is possible to create a CSV output of a corresponding Google Sheets table and then import it to your store. For the export purposes, you need to generate the output from your website and then open it in Google Sheets. Thus, instead of spending less time on daily duties, you have to perform a time-consuming routine. Luckily, there is a better way of synchronizing Magento 2 and Google Sheets.

FireBear keeps building up Improved Import and Export with powerful updates. Stay focused as with version 3.3.0 of the extension we introduce a long-awaited export of Magento 2 data to Google Sheets. The feature implementation marks the completion of the full-cycle Magento 2 and Google Sheets synchronization project. Now you are able to both import and export files from the source and arrange a highly manageable workflow.

How to do so? Follow this guide to learn more. Below, you will find an overview of the Magento 2 Google Sheets integration project as well as the most frequent use cases. Next, we describe Google API configuration, including such aspects as API library installation, API connection establishment, enabling Google Drive API, generating a Service Account Key, configuring a Service Account, and sharing the corresponding Google Drive folder. After that, we proceed to the Magento 2 Google Sheets export procedure. Continue Reading

Magento 2 Order Export Extensions Comparison (Amasty, Xtento, Wyomind, Commerce Extensions)

- E-Commerce, Magento 2

Magento 2 Order Export Extensions Comparison (Amasty, Xtento, Wyomind, Commerce Extensions)

Chances are, you are going to connect your Magento 2 store to an external platform that works with order data. It can be any service that simplifies the default ecommerce routine or adds some new possibilities. ERPs, CRMs, warehouses, dropshipping systems, or carriers may require this information. Unfortunately, it is hard to provide it unless you use a third-party Magento 2 module. Below, we compare four different Magento 2 order export extensions: Amasty Export Orders, Xtento Order Export, Wyomind Mass Order Export, and Commerce Extensions Import Export Bulk Orders. Besides, you can check our Improved Import Export for Magento 2, which also helps to achieve the same goal and provides dozens of features that are not available with the solutions mentioned above. Continue Reading

The Ultimate Guide to the Future of E-Commerce

ecommerce trends; digital sales; online shopping

E-commerce has seen steady growth for years, but after COVID-19 hit the world, online retails faced both new challenges and possibilities in developing their business. As a year after the start of the pandemic passed, the online sales landscape has changed dramatically. The avoidance of face-to-face contacts, store closures, and numerous coronavirus-related restrictions has forever changed customer behavior patterns. While the economy and society are undergoing a crucial shift, e-commerce merchants need to adjust their business strategy according to the new requirements.

Since more consumers turn to online shopping, digital transformation becomes inevitable for sellers who want to keep their business going and meet new customer demands. By adopting the latest technologies, implementing personalization techniques into the marketing strategy, and switching to more efficient supply chain practices, companies can achieve success in the upcoming years. To help you better understand in which direction to move and which activities to focus on, we’ve compiled a list of emerging e-commerce trends that are changing the business environment in 2021 and are expected to stay for the years to come. By understanding the expectations of a modern buyer and taking appropriate strategic actions a few steps ahead, it is possible to turn crisis times into an opportunity and ensure consistent business growth.

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The Biggest B2B Ecommerce Trends to Prepare for the Digital Commerce Era

- E-Commerce, Magento 2

Digital Commerce B2B

Ecommerce has seen tremendous growth over recent years. As technology evolves and customer preferences change, B2B ecommerce companies are transforming their approach to managing their business. In the coming years, new ecommerce trends will require business-to-business sellers to quickly adapt to the changing environment and deliver personalized experiences to their clients. For modern B2B buyers, online shopping is a norm, and they are looking for the same experience when making purchases for their companies. The outbreak of coronavirus pandemic added to the changes in B2B customers’ purchase behavior, motivating vendors to look for new ways to meet buyer expectations and adapt to the transforming business environment.

This article sheds light on the leading trends that will shape the B2B ecommerce sector in the nearest future and presents ideas on how to address the main challenges in the unfolding digital transformation. It also describes the core features of the Magento Commerce B2B program as a solution that allows B2B companies to modernize their business model and meet growing customer demands.

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