"E-Mail marketing"

The best must have Magento extensions 2016

March 1, 2016 - E-Commerce, Magento tips & tricks

The best must have Magento extensions of 2015 can change a lot in your e-commerce store. In this post we put all the extensions into 6 major groups: “Performance”, “SEO”, “Frontend, UI, usability”, “Loyalty, referral campaigns”, “System, backend”, and “Marketing, sales”. All of them are tested and accepted by Magento developers, so you will only deal with the most reliable tools. Two other important things about “The best must have Magento extensions of 2014” are novelty and relevance of further described products.

The post is divided into the following categories:

Performance
Search Engine Optimisation (SEO)
Frontend, UI, usability
Loyalty, referral campaigns
System, backend
Marketing, sales Continue Reading

The Best self-hosted E-Commerce platforms review (Magento, PrestaShop, Zen Cart, WooCommerce, OpenCart, CS-Cart, osCommerce, Spree Commerce, Sellvana)

December 23, 2015 - E-Commerce

In this post we gathered information about the most popular self-hosted e-commerce platforms. Magento, PrestaShop, Zen Cart, and other solutions are described in the article. We tried to show their major features, as well as positive and negative aspects.

Apple Watch und tragbares E-Commerce

April 8, 2015 - E-Commerce

Apple Watch und tragbares E-Commerce

2015 hat alle Chancen das Jahr der praktischeren Wearables (trugbaren Anlagen) zu werden. Besonders mit den riesigen Angeboten von neuen Smartwatches, mit Apple Watch an der Spitze. Und was für einen Sinn haben diese neue Geräte für E-Commerce? Um diese Frage zu beantworten, erzählen wir, wie man Wearables im Digital-Commerce und Einzelhandel benutzen kann. Continue Reading

E-Commerce Trends in 2015: What should you expect?

February 3, 2015 - E-Commerce

In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.

The Best Magento Extensions For Custom And Improved Emails

November 9, 2014 - Magento tips & tricks

The default Magento functionality is a little bit limited in the most of its key areas. But you can always solve this problem by installing dedicated extensions. In this post, we gathered tools developed to enhance all the aspects of email in Magento.

Improved Emails for Magento 2

Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

ecommerce-services

E-Commerce Retargeting Services

August 26, 2014 - E-Commerce

Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.

Magento Shopping Cart Abandonment Extensions

July 29, 2014 - E-Commerce, Magento tips & tricks

Shopping Cart Abandonment Magento Extensions

Abandonment of virtual shopping carts happens quite common. The abandonment rate for e-commerce retailers varies between 60% and 80%, and an average index is 67.91%. To find out shopping cart abandonment rate, you have to compare the number of abandoned shopping carts with the total shopping carts number. For example, there were 50,000 attempts to buy something from online store during the month, but only 10,000 transactions have been made, so 40,000 carts have been abandoned. It means that abandonment rate is 80% ((40,000/50,000)*100%=80%). But it is possible to decrease this index with the help of shopping cart abandonment Magento extensions. The best tools are described below.

Magento 2 Shopping Cart Abandonment (Extensions and Modules)