When it comes to choosing the most appropriate tool for your E-Commerce business, things get really confusing. It all starts with determining what actual marketing activity you need to currently implement. Then you should check whether you have some spare budget to use exclusive paid tools. Finally, you might also need to look for potential alternatives to make sure you’re going to use the most suitable solution. However, there are still so many tools on the web, some of which cover specific tasks while others are ultimate packages of various tools that you might need at every step of your marketing campaign.
The main feature of any trend is that it cannot exist forever. Once having been adopted, it can either transform into a new trend or gradually become commonplace losing its ability to attract people’s attention. This tendency also concerns web design trends which are too hard to predict but pretty much easy to grasp. The current trend goes back to the beginning of 2014 when the sphere of web design experienced significant improvement in terms of website development, style, and content management. For instance, the extensive use of mobile devices encouraged developers to concentrate more on the ability of webpages to suit the screens of smartphones and tablets. This caused the following burst of responsive design which now became the most valued characteristic of a website. Other improvements touched upon the general style of a webpage. Sites started to look fresher thanks to the introduction of wide backgrounds, parallax scrolling technique and innovative hero sliders. Continue Reading
Every successful e-commerce web developer or e-commerce website designer tries to follow top web design trends. The understanding of actual innovations is also important for owners of e-commerce websites. Both categories get benefits from following the new standards: developers and designers provide competitive services and produce high quality websites; e-commerce website owners get better understanding of how to catch new customers and make the existing audience more loyal. In this post we have gathered top e-commerce website design trends of 2015, so get ready for a long journey into the world of innovations. Continue Reading
Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.
The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?