"Adobe"

Adobe Customer Journey Analytics: Revolutionizing E-commerce

- Adobe, Experience Cloud

adobe Customer Journey Analytics

In today’s fast-paced digital world, businesses have to build a strong online presence to survive. It is no longer a competitive advantage. It is a matter of existence. And the ability to understand your customer’s journey is among the key components of a successful online enterprise. So, how to comprehend your buyers? Numerous solutions all over the Internet let you explore and analyze your audience. For instance, Adobe Experience Cloud, in general, and its Customer Journey Analytics, in particular, can help you gain valuable insights into your customer’s behavior, preferences, and needs. In this article, we will explore what Adobe Customer Journey Analytics is and how it can help you enhance your e-commerce business.  Continue Reading

Adobe Journey Optimizer: Unlock True, Real-Time Personalization

- Adobe, Experience Cloud

What is Adobe Journey Optimizer?

Let’s talk about Adobe Journey Optimizer. It is an Adobe Experience Cloud product that provides marketers with full control over personalized customer journeys in real time. It provides you with a single space where you can manage scheduled omnichannel campaigns and one-to-one moments for millions of customers so that the entire journey can be enhanced and optimized with intelligent decisioning and insights.

Below, you will learn what Adobe Journey Optimizer is. We explore the platform’s editions and core features. You will also learn how Adobe Journey Optimizer looks from within in our interface exploration. After that, we proceed to the platform’s benefits. Also, the article slightly unveils the mystery of Adobe Journey Optimizer pricing. Continue Reading

Adobe Real-Time CDP: Unleashing the Power of Customer Data in Real Time

- Adobe, Experience Cloud

adobe Real-Time CDP overview

In today’s high-tech era, businesses gradually move towards digital transformation, making customer data their most valuable asset. Customers, in turn, crave personalized interactions with brands and companies that cater to their unique preferences. Under these circumstances, businesses must collect, analyze, and leverage customer data way more effectively than they used to do before. And Adobe Real-Time CDP is here to help along with other Adobe Experience Cloud Products. 

Adobe Real-Time Customer Data Platform is a game-changing tool designed to help businesses unlock the full potential of their customer data. It provides a centralized location for managing, organizing, and activating information in real time. In this article, we dive deep into Adobe Real-Time CDP and explore how it can help you deliver personalized customer experiences, improve marketing ROI, and drive business growth. Continue Reading

The Ultimate Guide to Adobe Experience Cloud

- Adobe, E-Commerce, Experience Cloud

adobe experience cloud guide

In the following article, we explore Adobe Experience Cloud – a suite of digital marketing tools designed to help businesses deliver personalized experiences across various channels. The platform combines customer data, analytics, and content management capabilities to help companies better understand their customers, creating tailored experiences that meet their unique needs. 

You can use Adobe Experience Cloud to run marketing campaigns, track customer interactions, and analyze real-time performance data. The platform also offers a range of tools for creating and managing content for web and mobile apps, emails, and social media. 

Below, we explore all Adobe Experience Cloud tools and provide their closest competitors. You will find a table of  Adobe Experience Cloud products defined. After that, we describe the most essential instruments in more detail. You will also discover a section that highlights Adobe Experience Cloud benefits and competitive advantages. And there is a short explication of Adobe Experience Cloud pricing. Although you won’t be able to find particular  Adobe Experience Cloud prices, we explain how they form. Continue Reading

Magento 2 Commerce B2B Exploration (Adobe Commerce Cloud B2B Features)

- E-Commerce, Magento 2

magento 2 commerce B2B features

According to the official Magento website, 93% of B2B  buyers prefer online purchases. And it doesn’t seem unreal because digital buying offers so many benefits over the traditional one. As a customer, you ger self-serve information right from vendors, dramatically simplifying the everyday experience. However, modern B2B customers require intuitive online buying and account management – something that incorporates all the best things from the B2C model and enhances them with the missing B2B components. All these components are seamlessly combined within Magento 2. Let’s see what B2B features are under your disposal when you use Magento 2 Commerce.  Continue Reading

Magento Imagine 2019 Recap: The New Beginning

- E-Commerce, Magento 2

Magento Imagine 2019

In the following article, we analyze everything that happened at Magento Imagine 2019 and gather thoughts posted by other prominent members of the ecosystem regarding its present state and future. Vitaly Verbitsky, our Head of Sales and Partnership, represented the Firebear team at the conference. He learned a lot from the event, so we’ve finally decided to summarize his thoughts and combine them with what others think about the meeting. Let’s begin the Magento Imagine 2019 recap by Firebear! Continue Reading

Adobe Commerce Cloud: Overview & Features Of New Magento 2 Opportunities

- E-Commerce, Magento 2

Magento 2 adobe commerce cloud

Adobe has just introduced a new product based on Magento 2 – Adobe Commerce Cloud. Consequently, there are three key offerings right now: Magento Open Source, Magento Commerce Cloud, and Adobe Commerce Cloud. And below, we’d like to draw your attention to the brand new edition of our favorite e-commerce platform. With a broad set of features and opportunities, it is targeted to a wide range of merchants from SMB’s to global enterprises. So, let’s see how Magento 2 is implemented in the form of Adobe Commerce Cloud. Continue Reading

Magento as Part of Adobe Experience Cloud

- E-Commerce, Magento 2

Magento Adobe Experience Cloud

It’s not a secret that Magento successfully operates as a part of Adobe Experience Cloud. “Few people laughed, few people cried, most people were silent” when the acquisition has been announced for the first time. Of course, there were lots of dissatisfied fellows who predicted the worst case scenario for our favorite e-commerce platform. At the same time, many enthusiasts were happy to see the new source of investments, and they were right: Magento is here, nobody tries to kill the community edition, new features are implemented as planned and even faster. Since a certain amount of time has already passed, we’d like to share the opinion of the Firebear team on Magento as a part of Adobe Experience Cloud. Continue Reading

The Magento Adobe Acquisition & Its Impact On The Ecosystem

- E-Commerce, Magento 2

Adobe acquires Magento

The recent announcement of the Magento Adobe acquisition caused an immediate stock market reaction: shares of  Shopify plunged as much as 5 percent right after the report. “A few people laughed, a few people cried, most people were silent.” Of course, the Magento Adobe acquisition won’t affect the world like the work of Robert Oppenheimer, but it can dramatically change the existing rules that form the current e-commerce dimension. Continue Reading