If your business requires accepting credit cards, and we know that every ecommerce store does that, it must be in compliance with payment card industry (PCI) standards. Why is it necessary? In the post below, I provide answer to this question, as well as describe how to maintain PCI compliance for your Magento website.
Adjusting your website for a blog is useful due to several reasons. Firstly, you make it possible for your customers to not only buy but also discover something new on your store. This creates additional reason to visit the website more often. Secondly, you convert your website into a well-formed source of information, which makes you even more reliable for search engines. Finally, if you share interesting information with your customers, you will definitely improve your conversion rates and increase the level of your audience loyalty.
Last month, Google has announced a new feature called Purchases on Google. Probably, this new little addition will drastically change ecommerce. Of course, we still don’t have enough information for making precise predictions, but a dramatic impact of the new feature seems quite realistic especially after the implementation of Mobilegeddon. So why are we so excited about Purchases on Google? Let’s shed light on the nature of the improvement to answer the question. Continue Reading
If you’re not sure what a conversion is, here is a short explanation. In fact, any action users can perform on your website eventually becomes an element of a potential conversion rate; the main aim of every retailer is to make them want to do this action. The more you encourage your visitors to interact with your website, the greater conversion rates you have. In other words, conversion is a ratio of those visitors that can be transformed into leads or customers to the total amount of visitors on your website.
Accordingly, Conversion Rate Optimization is a number of special techniques that retailers can use to increase their conversion rates. These techniques often include utilization of various analyzing tools, performing specialized tests, and cooperating with expert conversion optimization services that could help you to better understand which elements of your website need to be improved to help you reach your aims.
Last year saw a more increased use of various conversion optimization techniques among e-commerce merchants trying to improve their performance on the global market. This year shows that most of them proved to have gained success in their strategies. But you should admit that even if a current technique brought you to increased conversion rates today, the same might not happen tomorrow, as consumers never seize to seek for fresher and newer things. Thus, it is necessary to keep on moving your website in the direction of dynamic adjustment to up-to-date needs of your customers.
Here you will have a useful insight into which conversion optimization techniques are considered to be the most effective for e-commerce industry these days and get acquainted with the powerful tools and services for analyzing, managing, and improving your conversion rates. Continue Reading
With a constant growth of information on the Internet, it becomes harder to sort it out by various features. So, for example, if you find a picture of a nice pair of shoes and you decide to look for more like that one, it will take you a lot of time, because you have no specific attributes for a search except for its shape and color. Today the problem seems to be solved thanks to a widespread use of so-called tags which play the role of peculiar labels that can be attributed to any online content. The main advantage of tags lies in their ability to specify the category of the content so that one could easily understand its origin, characteristics, and the reason of publishing. Continue Reading
When it comes to improving your search rankings, a lot of effort must be made to get your website to the most desirable position in the search results list. Creating a really efficient SEO strategy is not an easy task, especially for small and young businesses, and sometimes people run the risk of losing their audience just because they choose easier and less proven ways in an attempt to achieve their goals. One of such ways is the usage of purchased backlinks.
Backlinks are simply links that direct users from one website to another. Backlinks are widely used by ecommerce merchants to promote their websites in the search engine environment. To make backlinks really effective, however, you will have to create thousands of them for numerous exterior websites. Of course, no one would want to spend time on building authentiс backlinks knowing that it’s possible to simply buy backlinks from a wide range of specialized resources. But is it really a good idea?
Here you’ll read about the main reasons of why it’s not good to use backlinks, how to recover from its consequences, and, if you eventually decide to take a risk, where you can buy the most effective backlinks and blog reviews in an attempt to boost your rankings. Continue Reading
Today we are going to talk about Linux server distributions. The open-source nature of Linux is the main reason for the wide variety of available distros. Each Linux distribution is designed with a slightly different set of features. As a result, some distros are often used as the best linux server solutions, while the others are less suitable for this purpose. So what is the most reliable Linux web server option? Below you will find the answer. There are 10 Linux servers described in the following article. Additionally, you will find LAMP / LEMP stack manuals related to every distribution. Continue Reading
There is one annoying problem in Magento – the url rewrite indexer creates tons of unnecessary custom rewrites for products with duplicate url_keys. This happens during every indexer run. As a result, the size of the core_url_rewrite table grows to enormous sizes. Please note that the problem is typical for Magento 1.7 – 1.9 and its above versions. Below, I will explain how to fix this bug with the help of our patch. But first of all let’s start with one real world example. Continue Reading
The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?
Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins, and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below. Continue Reading