The Internet is full of different analytics and reporting solutions aimed at all possible platforms including Magento. Both third-party marketplaces and Magento Connect offer all sorts of reporting extensions and analytics tools. But why do we pay attention to them?
Unfortunately, the default Magento reporting system is not robust enough to optimize your ecommerce business. At the same time, such free tools as Google Analytics don’t work with information related to sales, purchases, and conversions. That’s why we recommend you to enhance your business with the help of additional Magento extensions, plugins,and modules, or even standalone platforms. The best solutions for extended analytics and reporting are described below. Continue Reading
Helpdesk services and tools form a group of resources designed to provide customers with a support related to products or services offered by a certain company. Such services are usually aimed at all possible kinds of troubleshooting, but it is not mandatory. For example, helpdesk software can be used for providing customers with information about certain goods or services. As you might have guessed, helpdesk services have a huge influence on overall customer experience, that’s why successful ecommerce is impossible without them. In the following post, we’ve reviewed the best existing solution, so there should be one suitable for your business. Continue Reading
As ecommerceand tech enthusiasts we are always trying to dig something interesting in an endless web space. Internet is full of unappreciated stuff which we are going to survey and review in our blog. This time it is an ultimate report on 25 ecommerce search engines. The report is not unappreciated, but we couldn’t left it without our attention. In addition, you will find the list of ecommerce search engines and the best Magento solution for site search.
Customer lifetime value estimation of business has long been abandoned by merchants until this year, when its commercial value has been reevaluated. The main reason of such a change lies in never-ceasing search for improving the effectiveness of online sells to meet the requirements of constantly growing market. Calculation of customer lifetime value is really handy for businesses of all kinds because it helps to concentrate more on the long-term future of your relationships with the customers and, as a result, on the long-term future of your company. Continue Reading
Google offers lots of services designed to make your ecommerce website better. Google Merchant Center, WebMaster, Analytics, AdWords, and Trusted Shops are five major tools on your way to success. Of course, you can still run your business without this services, but there are no any reasons to do so. All the aforementioned tools enhance your online entrepreneurship with lots of new opportunities. Moreover, you can easily integrate them with the existing Magento shop – just check the detailed guide below. Continue Reading
BitCoin system is gradually making its way into the world of E-Commerce recruiting more and more merchants all over the world for using its digital currency. Some e-commerce websites already accept bitcoins as a payment for goods and services and admit that dealing with decentralized digital money has much more benefits if compared to standard payment methods. Although there is a limited amount of bitcoins (about 12,3 million units) and the currency stability and acceptance depends on this amount, BitCoin is likely to become mainstream due to the increased use by consumers. This is a great opportunity for e-commerce merchants to adapt new payment technologies for boosting their performance on the market. Here you’ll find out more about BitCoin and its exclusive currency and investigate how to successfully integrate your e-commerce website into bitcoin payment technology with the help of useful bitcoin payment processors. Continue Reading
It’s obvious that ecommerce website should support online payments, but what payment gateways suite best for the need of your business? There are hundreds of online payment services all over the internet, so it is difficult to choose the right one. In the following post, you will find the ultimate list of the best payment gateways for modern e-commerce, but first of all we will explain how to choose a payment gateway for your online business. Continue Reading
E-commerce opens up opportunities to enlarge the scope of your enterprise to keep up with the times of the global economy. If you take a look at an international market, you will notice that outside of your country there are millions of people that could easily become your own customers. All you have to do is to let them purchase your goods and services as easy as they can do it through their local websites. It is time to adjust your website for an international consumer and to become a part of a really competitive market.
For those of you who would like to get the guaranteed search engine optimization for your website there is a safe strategy that will become handy if you’re aiming at an international audience. The matter concerns multilingual SEO which allows you to take a firmer grip of both English-language and foreign-language searchers. The strategy includes writing, designing and ranking a website to make its content equally accessible and user-friendly in multiple countries. Here’s our useful and rather profound insight into multilingual SEO strategy and the ways to adjust it to your website. Continue Reading
Magento extension development is not for everyone, but regardless of coding experience everyone can utilize the end product of this complicated process. It’s just important to know how to install Magento extension right. The below guide contains universal instructions for a seamless installation of any Magento extension. We’ve described 5 types of installation: via Magento Connect, FTP, SSH, Modman, and Composer.
Search engine optimization is extremely important, but there is one thing that can drive your website out of the top search results even if your store is fully optimised. As you might have guessed, it is a negative SEO. There are several techniques used by unfair competitors, but you always have a remedy from these diseases. In the following post, we will describe the most common ways your foes can attack you. In addition, you will find out how to prevent your e-commerce (or another) website from negative SEO attack. There are also a few advices on how to detect the problem and fix it. Continue Reading