The importance of e-commerce in Europe constantly grows. More and more people prefer to purchase products and services online. Meanwhile, e-commerce gains its influence on the European economy. Whereas the European GDP was more than €16.4trn in 2013, the part of e-commerce is 2.2% of this number. Additionally, e-commerce becomes the important source for new jobs. All these factors turn e-commerce into a significant economic power for the European market. And there are a lot of extensions, designed to adapt your Magento store for the conditions of the European market. We gathered the most useful solutions in this post. The following article sheds light on the latest GDPR requirements and tools to make your store fully compatible with them, various tax extensions, and integrations with locak carriers, banks, and payment systems.
Responsive design is a special approach to web design aimed at crafting sites to provide an optimal viewing experience for mobile devices. Responsive web design provides easy reading and navigation, and reduces resizing, panning and scrolling to minimum.
The technology relies on proportion-based grids with page element sizing in percentages, flexible images sized in relative units, and CSS3 media queries, which allow the page to use CSS style rules, based on characteristics of every single device. But why is Responsive design so important for e-commerce?
Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.
Email marketing is one of the key tools of e-commerce business development, which helps you reach your audience and understand its response. By sending commercial messages to different groups of people using email, you build loyalty, trust, and brand awareness. You can use both sold lists and current customer database to implement email marketing for your business. There are a lot of Magento tools designed for email marketing. In this post, you will find the best Magento newsletter extensions and email marketing services.
Ajax is a group of web development techniques designed to create asynchronous web applications. By using Ajax, web apps can exchange data with a server in the background. Ajax can work in combination with CSS and HTML to mark up and style information.
Ajax is widely used in Magento. There are different Ajax extensions for login, cart, catalog, navigation and other components of e-commerce store.
The default Magento functionality provides limited abilities when it comes to custom product pricing. But you can dramatically change the situation by using custom product pricing Magento extensions. In this post, we gathered the most popular tools and solutions aimed at improving the way you work with tier, group, configurable, and custom prices. Below, you will find both free and paid Magento extensions from top developers.
In this post, you will find all the necessary extensions and tools for the Magento development. Although there are free and paid solutions with absolutely different functionalities produced by both big companies and single developers, each Magento development extension, plugin, or tool offers a great opportunity to improve the way you work within the platform. Some tools will help you to reduce time and effort usually spent on performing various routine tasks, while others will make your projects more robust and reliable. We will provide you with more details after the break.
Incorporate the concept of daily deals with one of the extensions mentioned in this post. Their functionality is extremely helpful in increasing the sales of your e-commerce store. By enabling daily deals, you make your Magento site more interactive: you can set multiple deals everyday and use discounts to turn your visitors into customers
Add new customers to your e-commerce business by implementing referral and affiliate marketing. The difference between them is that the affiliate marketing relationships are financially driven while the ones in referral marketing are personal. By choosing affiliate marketing, you motivate your customers to promote your business for the financial reward. As a result, they work with people they don’t know. In its turn, referral marketing relies on altruism, underpinned by a discount or some other incentive. In referral marketing, your customers recommend you to someone know quite well. Now when you know the difference, we can introduce you to the most reliable referral and affiliate marketing Magento extensions.