Google provides us with services designed to improve a default ecommerce experience of every platform. You can easily leverage Google Merchant Center, Analytics, WebMaster, AdWords, or Trusted Shops in your online business. At the same time, it is possible to run an ecommerce business without integrating Magento 2 with these services, but there are no any reasons to avoid using them. Moreover, all the aforementioned tools enhance your store with lots of new opportunities. It is also necessary to mention that the Magento 2 Integration with Google Services is a relatively simple procedure.
You can check how to connect Magento 1.X to Google services – Magento Integration with Google Services: Merchant Center, Analytics, WebMaster, AdWords, Trusted Shops – while we are writing our Magento 2 guide.