"E-Commerce"

The Best Blogging Platforms in 2014

August 20, 2014 - E-Commerce, Fire development

A blog can be a very useful addition to your e-commerce store. By using it as a tool for connecting with your customers, you can provide them with helpful information and as a result drive traffic to your website and gain more loyalty from your visitors. But before writing, you have to choose the right platform. We are here to help you: in this post, you will find a list of blogging platforms. Many of them are open source and support customization, most blogs offer a free plan!

Soldsie – social selling on Facebook and Instagram for Magento

August 19, 2014 - E-Commerce, Magento tips & tricks

During last few years, Soldsie has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.

Enterprise resource planning (ERP) System Magento Integration

August 18, 2014 - E-Commerce, Magento tips & tricks

An enterprise resource planning (ERP) system is a set of software tools for business management. Usually, it is a suite of integrated applications, that an enterprise or a company can use for data collection, storage, management, and interpretation. ERP covers core business processes in real time. Such business resources as raw materials, cash, production capacity, and stocks are tracked in the ERP system. It also monitors the status of business commitments: payroll, orders, and purchase orders. With an ERP system, you can turn your Magento store into a more robust and profitable business unit. Below, we explore Magento 2 ERP integration.

erp magento

Enterprise resource planning (ERP) Systems Magento 2 Integration Continue Reading

Yahoo Stores – Redesigned SaaS Ecommerce Platform by Yahoo

August 17, 2014 - E-Commerce

Yahoo has relaunched its Saas e-commerce platform called Stores. SaaS stands for software as a service. It is a special licensing and delivery model for software in which it is licensed on a subscription basis and hosted centrally. Redesigned Yahoo Stores makes it significantly easier for businesses to get online; provides mobile first e-commerce; brings forward the date of the first sale, and is enough resizable to support growing ecommerce web-stores.

yahoo stores

Best Magento extensions for building Magento based multi vendor marketplace

August 15, 2014 - E-Commerce, Magento tips & tricks

Being the primary type of multichannel e-commerce, online marketplaces form a special type of e-commerce sites with product and inventory information provided by multiple third parties and transactions processed by the marketplace operators. The operator can also be a vendor, like Amazon, for example. The good news is that you can turn your Magento store into an online marketplace with ease. In this post, we will tell you how to do this.

First of all you will need a Magento store. The second important condition is the correct extension, suite, module or tool. We will focus on the four solutions: uMarketplace Suite, apptha MarketPlace, Magento Marketplace Multi Vendor Module and Multi Vendor Marketplace Magento Extension.

multi vendor marketplace Magento Extensions

Multi Vendor Marketplace Magento 2 Extensions

Magento VS WooCommerce (WordPress based E-Commerce solution)

August 11, 2014 - E-Commerce

When it comes to choosing the right e-commerce platform there are a lot of nuances to think about. In this post we’ve compared Magento with WooCommerce. Both are open source, but they still have some major differences. As a result WooCommerce, which is a base for over 259,000 sites, overtakes all versions of Magento (over 213,000 sites) in popularity. Flawless connection with other platforms and systems is one of the main reasons that WooCommerce achieved a growth of 452% over the last year. But lets compare both platforms.

Magento vs. WooCommerce.png

Magento Multichannel Sales Services & Extensions (eBay, Amazon integration)

August 7, 2014 - E-Commerce, Magento tips & tricks

multichannel sales magento

Multichannel marketing is a kind of marketing, which uses different channels to reach a customer. Such channels includes retail stores, web sites, mail order catalogues, or direct personal communications by email, letter, text message, or phone call. In multichannel marketing customers are involved into browsing, buying, returning and pre/post sale services. The objective of such kind of marketing is to make it easy for a customer to buy in the most appropriate way. As a result, companies providing multichannel marketing get more loyal buyers, attract new target audience and increase revenues. Being a relatively new trend, multichannel marketing for e-commerce already includes a lot of multichannel sale services & extensions for Magento. It relies on the same principles as multichannel marketing, but has a limited number of channels represented by different marketplaces and online stores.

Magento 2 Multichannel Sales Services & Extensions

Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.

Magento Shopping Cart Abandonment Extensions

July 29, 2014 - E-Commerce, Magento tips & tricks

Shopping Cart Abandonment Magento Extensions

Abandonment of virtual shopping carts happens quite common. The abandonment rate for e-commerce retailers varies between 60% and 80%, and an average index is 67.91%. To find out shopping cart abandonment rate, you have to compare the number of abandoned shopping carts with the total shopping carts number. For example, there were 50,000 attempts to buy something from online store during the month, but only 10,000 transactions have been made, so 40,000 carts have been abandoned. It means that abandonment rate is 80% ((40,000/50,000)*100%=80%). But it is possible to decrease this index with the help of shopping cart abandonment Magento extensions. The best tools are described below.

Magento 2 Shopping Cart Abandonment (Extensions and Modules)

Mobile e-commerce in 2015

July 10, 2014 - E-Commerce

Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.