How to pre-select configurable product options on category page in Magento 2?
On e-commerce stores with more than one product option, bounce rate grows up to 25%. Thus, by improving customer experience with new options for a configurable product, you lose sales instead. But there is a simple solution that solves the problem and allows using multiple product options simultaneously. Meet the Magento 2 Improved Configurable Product extension. The module provides the ability to use dozens of product options without a negative impact on sales since it enables you to pre-select configurable product options on a category page. Consequently, a product can be placed to cart with just one click. Below, we shed light on core nuances of this process. Continue Reading
