"catalog"

Why choose Magento over WordPress for your Ecommerce Site

November 18, 2014 - E-Commerce

The war between Magento and WordPress has been in existence ever since these CMS platforms made their way into ecommerce. While WordPress supports MySQL and PHP language, Magento utilizes MySQL, PHP as well as Zend Framework. Magento also uses, model-view-controller and entity-attributes-value model to store in database.

While WordPress is a favorite for blogging platforms, Magento has carved out a name for itself as the better CMS platform for ecommerce sites. It is an open source cross-platform. Both the platforms are highly SEO friendly and has huge user base.

Magento provides powerful features as well as control of marketers to manage their respective online stores. Magento provides its users with a huge range of shopping cart plugins and payment options. The Magento Admin panel is flooded with various forms of ecommerce plugins like shipping option, price management, inventory, payment integration and the likes. It is also a trusted site for secure payment integration. The easy customization and simple management makes Magento a preferred site for people who want to build ecommerce sites.

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Personal Recommendation Services And Engines For Magento

October 21, 2014 - Magento tips & tricks

Recommender or recommendation systems form a subclass of information filtering systems. Their main purpose is to produce lists of recommendations for individual users. There are two methods used at the heart of the process: collaborative and content-based filtering. The first one relies on user’s past behavior and similar decisions made by other customers. The second one uses a series of discrete characteristics of an item in order to create a list of additional items with similar properties. Both approaches are often combined to create more complex system. Thanks to personal recommendation services and engines, e-commerce is now based on individual approach to every customer: products are marketed to individuals based on their unique needs.

Magento Ajax Extensions (login, cart, catalog, navigation and more)

October 16, 2014 - Magento tips & tricks

Ajax is a group of web development techniques designed to create asynchronous web applications. By using Ajax, web apps can exchange data with a server in the background. Ajax can work in combination with CSS and HTML to mark up and style information.

Ajax is widely used in Magento. There are different Ajax extensions for login, cart, catalog, navigation and other components of e-commerce store.

Magento 2 Ajax Extensions

The Best Magento Extensions For Improved Catalog Search

October 1, 2014 - E-Commerce, Magento tips & tricks

Every e-commerce site needs a great searching tool. By installing the correct extension you will provide your visitors with the ability to easily navigate and find the content they are looking for. Add a fast and friendly search to your ecommerce store with one of the best improved catalog search Magento extensions. The best solutions are described below.

The Best eCommerce Search Engines

Magento 2 Extensions for Improved Catalog Search

The Best Social Media Integration Magento Extensions

September 23, 2014 - Magento tips & tricks

Facebook, Twitter, Google+, and hundreds of other social networking services flooded the web over the past decade. As a result, some of them have become the integral part of your customers’ lives. This means, that you have a great opportunity to promote your e-commerce store over this social networks, by providing your customers with high quality sharing tools.To acheave this goal, you just need a correct social media integration Magento extension, and in this post you will find only the best solutions.

Magento 2 Social Media Integration

The Best CDN Services And Extensions For Magento

September 21, 2014 - E-Commerce, Magento tips & tricks

CDN (content distribution network or content delivery network) is a system of servers, which includes multiple data centers worldwide and across the Internet. Its main goal is to provide content to end-users with high performance and availability. Different CDNs play a significant role in a modern online content delivery. They work with web objects, such as text, scripts and graphics, store different downloadable content, such as media files, documents and software. CDNs also provide faster access to applications, live and on-demand streaming media, and social networks.

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Magento 2 CDN Services And Extensions

The Best Magento Point of Sale (POS) extensions

September 19, 2014 - Magento tips & tricks

Magento 2 POS Extensions, Magento 2 Point of Sale Modules

Point of sale (POS) is a place of retail transaction completion. At this point, a customer makes a payment for goods or services. In its turn, the retailer provides customers with different options to make a payment. Modern e-commerce POS systems bridge the gap between online and offline retail. They deliver synchronization between brick-and-mortar and online stores. You also get an out-of-the-box credit card processing and a detailed reporting. Thus, top Magento POS systems let you manage all aspects of your business with ease from a single dashboard. There are a lot of different Magento POS extensions designed to bring full featured POS functionality to e-commerce businesses. The best tools are described below. Also check Magento 2 Point of Sale (POS) extensions.

The Best Full Page Cache Warmers/Crawlers For Magento

September 10, 2014 - Magento tips & tricks

If you use one of Full Page Cache Extensions, then it’s extremely necessary to add a Magento Cache Warmer / Crawler to your e-commerce store. Such extension will crawl your site to ensure that all the pages provide the fastest load time. Warmers and Crawlers also refresh old cached pages. As a result, your visitors get the most relevant content and the fastest speed. This type of Magento extensions often relies on special techniques designed to reduce bandwidth and CPU usage.

Cache Warmers / Crawlers are also used to improve cache hit rate of a website – the ratio of cached and uncached requests. Sites with the higher hit rate are always faster (combined with a fast cache solution, of course). The Full Page Cache Crawlers / Warmers solve this by pre-caching uncached site pages. As a result you get more cached and less uncached requests, which increases the cache hit rate.

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How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, your ecommerce conversion rate is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of ecommerce conversion optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Top E-Commerce Platforms (cloud E-Commerce services, not self-hosted solutions)

September 3, 2014 - E-Commerce

In this post you will find all the necessary information about the most popular e-commerce platforms. BigCommerce, Shopify, Squarespace, Corecommerce, Volusion, AmeriCommerce, 3dcart, Bigcartel and Lemonstand are among described solutions. Remember, that all of them have their unique features and options. Some platforms offer much wider possibilities, but in a case with small businesses they are unnecessary.

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