"E-Commerce"

Complete Magento Pre-Launch Guide: “Go Live” Checklist Items, QA Testing, Overlooked Tips and Tricks

- E-Commerce

Magento Guide to Pre-Launch with Go Live Checklist Items and Overlooked Tips

We all know, that taking any website live is a very stressful and responsible task, especially if it is a Magento e-commerce store. Your website should go live as soon as possible, at the same time there are lots of important steps, you can easily forget about. If you don’t want to miss something, check the following Magento guide – you will find the complete list of important pre-launch actions. Continue Reading

A Complete Guide to The Use of Social Media in E-Commerce

- E-Commerce

Social Media, Social Networks, Social Networking Services in E-Commerce Business

This is the most comprehensive guide to the use of social media in e-commerce. You probably know, that social networks play an important role in online trade, but how broad is your understanding? What social media strategy should you choose to increase your website traffic? How to implement successful social media campaign to double sales? In the post below we will help you answer this questions.

UPD (17.06.15): Real Time Social Experience with Periscope and Meerkat

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Magento Security Ultimate Guide

- E-Commerce

Ultimate Guide to Magento Security

Thousands of Magento websites have been hacked recently. Luckily, there are several useful methods designed to fix the current problems. If your e-commerce website is insecure, then you should hurry up to prevent the undesirable consequences. If your store is affected, it is also important not to delay the solution of the problem. In the post below, we gathered all important information about Magento security issues, which will be useful in both cases.

Magento critical security patches SUPEE-5994, SUPEE-5344, SUPEE-1533 (Shoplift) (all official Magento security patches) Continue Reading

Best B2B E-Commerce Platforms

- E-Commerce

B2B Platforms for Creating a E-Commerce Website

It’s not enough to have an ordinary website to run a successful online business, especially B2B business. Despite the popular opinion, that B2C companies are more customer orientated than their B2B counterparts (they really have vider target audience and more customers), ordinary B2B website always has more strict requirements, caused by the specifics of business to business relations. Even the abilities to communicate with customers and manage sales logistics are not enough to push your B2B organization to new heights. That’s why you should pay your attention to the best B2B e-commerce platforms listed below. Additionally, we’ve gathered information about different e-commerce software for B2B business, and advices on how to choose the right solution. And don’t forget to check our posts about B2B e-commerce trends and B2B Magento extensions. Continue Reading

Mobilegeddon – Ultimate Survival Guide

- E-Commerce

Mobile-Friendly Update by Google

April 21st’s mobile-friendly update provides a new approach to rankings for the search on mobile devices. Users are now able to find more relevant results with readable texts, more convenient tap targets, and without horizontal scrolling and unplayable content. Is it a revolution? How does the update affects overall search? How to survive under the new conditions? Below we provide answers to this and others questions about Mobilegeddon – Google mobile friendly update. Continue Reading

Growth Hacking (Ultimate Guide + Resource List)

- E-Commerce

Growth Hacking GuideEven a perfect product will never make your business successful without lots of additional efforts. You always have to reach your potential customers to become profitable. Traditional marketing techniques are often very expensive, so they are not affordable for startups and small businesses. That’s why we witness the increasing popularity of growth hacking, which is a marketing technique with non-traditional approach to increasing the growth rate or adoption of new products and services. Growth hacking utilizes analytical thinking combined with creativity and social metrics for growth purposes. In the growth hacking guide below, you will find all the important information about this new startup marketing strategy. Continue Reading

Big Data in E-Commerce

- E-Commerce

Big Data and E-Commerce

Big data is gradually changing the digital world around us. Opportunities, previously available only to the largest market players, are now common to their smaller counterparts. E-commerce is already inconceivable without big data. So what does this term mean? What impact does the growth of big data provide on the business? Why big data analytics is important for e-commerce? How to use big data analytics in online retail? What are the sources of big data for analytics in e-commerce? What is the future of big data in e-commerce? You will find answers to all these questions below.   Continue Reading