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"rewards"

Exploring Magento 2 Backend: Rewards and Loyalty

- E-Commerce, Magento 2

Magento 2 rewards and loyalty

In the following article, we dive deep under the hood of Magento 2 to describe another Commerce-only feature. This time, the blog post below is dedicated to rewards and loyalty tools built into the platform. With the Magento’s reward points system, you can develop and apply flexible programs to drive customer engagement and promote loyalty. The platform offers numerous instruments as well as supports a broad palette of activities to award customers. As a store administrator, you get the ability to control the point exchange rate, balance, and expiration, while clients can redeem points toward purchases. Let’s see how to work with Magento 2 rewards and loyalty instruments. You can find other Magento 2 admin sections explored here: Magento 2 Commerce In-Depth Review. Also, check our review of Commerce-specific features and comparison of Magento 2 editions Continue Reading

The Best Referral And Affiliate Marketing Magento Extensions

- Magento tips & tricks

Add new customers to your e-commerce business by implementing referral and affiliate marketing. The difference between them is that the affiliate marketing relationships are financially driven while the ones in referral marketing are personal. By choosing affiliate marketing, you motivate your customers to promote your business for the financial reward. As a result, they work with people they don’t know. In its turn, referral marketing relies on altruism, underpinned by a discount or some other incentive. In referral marketing, your customers recommend you to someone know quite well. Now when you know the difference, we can introduce you to the most reliable referral and affiliate marketing Magento extensions.

Referral Magento Extensions; Affiliate Magento Extensions

Magento 2 Referral And Affiliate Marketing Extensions

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Best Magento Development Companies – the most reliable sources to improve or build your Magento store

magento developers In this post you can find information about the best Magento extensions developmend studios. There are a lot of different companies specialised in Magento development. Some of them produce free products, another – paid. The quality and the purpose of their modules also differ. For every company we did a short review, based on information from the web. Few best extensions are also included.

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What is Gamification?

- E-Commerce

Gamification is a new trend which has its roots far back in history. Over the centuries, the role of games in teaching children was very important. This process had a plethora of forms, but it is hard to imagine that its essence will change. The term “gamification” first appeared in 2002. The authorship belongs to Nick Pelling – a British-born computer programmer and inventor. But what is gamification actually? It is the use of design techniques, game mechanics, and other attributes in non-game contexts in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes include gaming psychology, scripts and storytelling, social activities and other aspects of games. In their turn, social activities consist of public statuses, titles, leaderboards and other similar stuff. The term “non-game contexts” includes education, customer engagement, work, volunteerism, fitness and health, community participation, E-Commerce, etc. In its turn “game-like player behavior” implies such things as interaction, engagement, competition, learning, collaboration, addiction, awareness, etc.

gamification what is

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Gamification in Magento

- E-Commerce

Gamification is a new trend with the long history. The role of games in teaching children was always very important, but the term “gamification” first appeared only in 2002. It means the use of game mechanics, design techniques, and other attributes in non-game environment in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes are: gaming psychology, social activities, scripts and storytelling, and other aspects of games. In their turn, social activities consist of titles, leaderboards, public statuses, and other similar stuff. The term “non-game environment” includes customer engagement, work, e-commerce,  volunteerism, education, fitness and health, community participation, etc. In its turn “game-like player behavior” implies such things as competition, interaction, engagement, learning, addiction, collaboration, awareness, etc.

magento gamification

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