"EAN"

Shopify stores EANs (European Article Numbers) or barcodes at the variant level, meaning each variant of a product — such as different sizes, colors, or packaging types — has its own unique EAN. This structure enables the direct identification and management of variants by barcode, eliminating the need for product names, option titles, or other less reliable identifiers.

When you import product data to Shopify by EAN with the Improved Import & Export app, the system can instantly locate and update the corresponding variant, improving accuracy, reducing errors, and making large-scale imports significantly faster. Below, we explore the new feature. Continue Reading