"customizable options"

Magento 2 Bundle Product with Custom Options: Complete Guide to Benefits, Limits & Import

- Magento 2

illustrative image for the Magento 2 Bundle Product with Custom Options guide with a bundle product page screenshot and the corresponding orange text above it

Magento 2 bundle product with custom options combines two powerful features to help store owners offer highly customizable shopping experiences. A Magento 2 bundle product lets customers build their own kits by choosing from predefined components, while Magento 2 custom options add further personalization like engraving, color selection, or additional services — all from a single product page.

This setup is perfect for businesses looking to increase average order value and improve customer satisfaction. However, Magento 2 has limitations: you can’t use custom options with dynamic pricing, and importing these products isn’t supported by default.

That’s where the Improved Import & Export extension comes in, allowing you to automate the process and import Magento 2 bundle products with custom options from CSV, Google Sheets, or external platforms. In this guide, we’ll explore how it all works — from setup to import — and how to make the most of Magento’s flexibility. Continue Reading

Magento 2 Custom Options Explained: How to Add Customizable Options to Simple Products, Configure & Import Them

- Magento 2, Our extensions

illustrative image for a guide to Magento 2 custom options with a cartoonish representation of a product page with customizable options

Magento 2 custom options are a powerful way to personalize simple, downloadable, or virtual products without the overhead of configurable product setups. Also known as customizable options, they allow store owners to add extra choices, such as text fields, dropdowns, file uploads, or swatches, directly to product pages, enriching the customer experience and boosting conversion potential.

In this complete guide to Magento custom options, we’ll walk you through everything you need to know — from what custom options are and how they differ from configurable products, to step-by-step instructions on adding them to your store. You’ll also learn how to extend these options with visual swatches, import them in bulk using automation tools, and avoid common pitfalls when managing custom product features.

Whether you’re offering monogrammed apparel, personalized gift messages, or product add-ons, this guide will help you unlock the full potential of Magento 2 customizable options — and turn simple products into compelling, flexible offerings that better match your customers’ needs.

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