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"E-Commerce"

Mobilegeddon – Ultimate Survival Guide

- E-Commerce

Mobile-Friendly Update by Google

April 21st’s mobile-friendly update provides a new approach to rankings for the search on mobile devices. Users are now able to find more relevant results with readable texts, more convenient tap targets, and without horizontal scrolling and unplayable content. Is it a revolution? How does the update affects overall search? How to survive under the new conditions? Below we provide answers to this and others questions about Mobilegeddon – Google mobile friendly update. Continue Reading

Growth Hacking (Ultimate Guide + Resource List)

- E-Commerce

Growth Hacking GuideEven a perfect product will never make your business successful without lots of additional efforts. You always have to reach your potential customers to become profitable. Traditional marketing techniques are often very expensive, so they are not affordable for startups and small businesses. That’s why we witness the increasing popularity of growth hacking, which is a marketing technique with non-traditional approach to increasing the growth rate or adoption of new products and services. Growth hacking utilizes analytical thinking combined with creativity and social metrics for growth purposes. In the growth hacking guide below, you will find all the important information about this new startup marketing strategy. Continue Reading

Big Data in E-Commerce

- E-Commerce

Big Data and E-Commerce

Big data is gradually changing the digital world around us. Opportunities, previously available only to the largest market players, are now common to their smaller counterparts. E-commerce is already inconceivable without big data. So what does this term mean? What impact does the growth of big data provide on the business? Why big data analytics is important for e-commerce? How to use big data analytics in online retail? What are the sources of big data for analytics in e-commerce? What is the future of big data in e-commerce? You will find answers to all these questions below.   Continue Reading

Internet of Things and E-Commerce

- E-Commerce

IoT and e-commerce

The internet as we know it has significantly changed the way we live and work and, what’s more important, it changed our attitude to it. It’s no more just a huge source of information; it’s the way of being aware of all the possible aspects of reality surrounding us anywhere and at any time. However, it’s not quite possible unless all the objects of the real world are literally connected to the Internet itself. The impetuous progress in the sphere of wireless networks, together with the incredible growth of digital data, has contributed to the development of the Internet of Things. Continue Reading

Best PIM (Product Information Management) Systems for Your E-Commerce Website

- E-Commerce

PIM software for e-commerce

In this article, we cover such aspect of modern e-commerce as product information management systems or PIM. Every PIM system relies on processes and technologies which centralise the informational flow bound up with products sold by the enterprise. That’s why product information management systems are usually focused on the data which is necessary for different market operations. They are designed to simplify the process of selling goods through one or more channels of distribution. Continue Reading

Best Dynamic Pricing Optimization (DPO) Services For The E-Commerce

- E-Commerce

Dynamic Pricing Optimization in E-Commerce

Dynamic pricing is a future of e-commerce. Being a flexible pricing strategy, it is widely used across different industries, but it is relatively new for the online retail. Below, we will focus on all aspects of dynamic pricing in e-commerce. Among different pricing strategies, dynamic pricing is the most relevant to the needs of this industry. E-commerce is rapidly growing, so don’t loose your chance to enhance your online store with a winning strategy. Continue Reading

E-Commerce roundup #2 (April 2015)

- E-Commerce

the second roundup

It’s been a long time since we posted the first e-commerce roundup, and now it’s time to realize there is a great deal of new stuff happened in the last few weeks. We offer you to take a closer look at the latest e-commerce news and tips to make sure you’re doing well with your enterprise. And even if you ARE doing well, you’re up to making it even more successful. Continue Reading