If you are new to Magento, I recommend you to check this ultimate Magento 1 developer resource list. Below, I provide three groups of resources: for Magento newbies, beginners, and developers.
Everything you need to know about Magento is described in the “Magento DIY. The complete Guide” book, which covers such important aspects as SEO, performance, and security. It teaches how to run a successful marketing campaign and create a top-notch user experience. Furthermore, “Magento DIY” shows how to get all Enterprise-level features on the basis of the Community Edition platform and implement opportunities which are not available in both editions out-of-the-box. For further information about the book, examine the link below:
In this post we dedided to clarify what social shopping is. In essence, it is an e-commerce and social media combination which consists in engaging customers’ aqcuaintances in shopping experience and endevouring to imitate brick-and-mortar shops. Since nowadays we find ourselves in a intensive mobile device development age, this particular topic is becoming more and more relevant. Social media has been performing a huge impact on the way people shop and It’s stated that in 2015 e-retail sales will face 17% increase. Continue Reading
The issue of trust means a lot to ecommerce, because Internet shopping does not let customers to actually hold a product in their hands or see the results of your services in real life until they pay for them. Moreover, even if you can prove the quality of your goods and services, there are still questions left, such as:
How good are your shipping services?
How fair are the shipping costs?
Is there a reliable purchase protection?
What are the conditions of purchase return?
…and many more.
Java is a computer programming language used for a general purpose which is simultaneous, object-oriented, based on classes, and properly elaborated to include as less dependencies of implementation as possible. Its principal advantage is it allow application developers to “write once and run anywhere”, basically it means that compiled Java code can be launched on different platforms which cooperate with Java, and it doesn’t require you to recompile the code. Java apps are generally compiled to bytecode which can be run on diverse Java virtual machine (JVM) despite their computer architecture. In 2015, Java is considered to be one of the leading languages, peculiarly for client-server web-apps, besides it counts approximately 9 million developers involved in working with Java. Originally, the language was invented by James Gosling at Sun Microsystems and introduced in 1995 as the main component of Java platform. In fact, a part of its syntax is derived from C and C++, however, it is much better developed. Below, we will tell you about core Java principles, the best CMS, and key requirements. Continue Reading
If your business requires accepting credit cards, and we know that every ecommerce store does that, it must be in compliance with payment card industry (PCI) standards. Why is it necessary? In the post below, I provide answer to this question, as well as describe how to maintain PCI compliance for your Magento website.
Adjusting your website for a blog is useful due to several reasons. Firstly, you make it possible for your customers to not only buy but also discover something new on your store. This creates additional reason to visit the website more often. Secondly, you convert your website into a well-formed source of information, which makes you even more reliable for search engines. Finally, if you share interesting information with your customers, you will definitely improve your conversion rates and increase the level of your audience loyalty.
Last month, Google has announced a new feature called Purchases on Google. Probably, this new little addition will drastically change ecommerce. Of course, we still don’t have enough information for making precise predictions, but a dramatic impact of the new feature seems quite realistic especially after the implementation of Mobilegeddon. So why are we so excited about Purchases on Google? Let’s shed light on the nature of the improvement to answer the question. Continue Reading
If you’re not sure what a conversion is, here is a short explanation. In fact, any action users can perform on your website eventually becomes an element of a potential conversion rate; the main aim of every retailer is to make them want to do this action. The more you encourage your visitors to interact with your website, the greater conversion rates you have. In other words, conversion is a ratio of those visitors that can be transformed into leads or customers to the total amount of visitors on your website.
Accordingly, Conversion Rate Optimization is a number of special techniques that retailers can use to increase their conversion rates. These techniques often include utilization of various analyzing tools, performing specialized tests, and cooperating with expert conversion optimization services that could help you to better understand which elements of your website need to be improved to help you reach your aims.
Last year saw a more increased use of various conversion optimization techniques among e-commerce merchants trying to improve their performance on the global market. This year shows that most of them proved to have gained success in their strategies. But you should admit that even if a current technique brought you to increased conversion rates today, the same might not happen tomorrow, as consumers never seize to seek for fresher and newer things. Thus, it is necessary to keep on moving your website in the direction of dynamic adjustment to up-to-date needs of your customers.
Here you will have a useful insight into which conversion optimization techniques are considered to be the most effective for e-commerce industry these days and get acquainted with the powerful tools and services for analyzing, managing, and improving your conversion rates. Continue Reading