Search engine optimization has been actively used by website owners ever since search engines came to be part of our world. Numerous SEO techniques have been introduced to help businesses improve their visibility on the web, starting with keyword optimization and ending with user-oriented website localization. However, there have always been those who tried to go beyond the rules in order to get more profit than others and in the fastest way possible. That is when black hat SEO was born.
Although Google and other search engines keep on improving their algorithms to prevent wrongfully inflated websites from being visible in the search results list, black hat SEO is still quite tempting for many E-Commerce businesses that strive for improving their positions in the niche. However, we will try to prove to you that none of the black hat SEO techniques is worth using by any business even in the most exceptional circumstances. In this guide, we will explain the basics of black hat SEO, how you can recognize its potential presence on your website, and what awaits you if you dare to use it for your own marketing campaign.