Managing returns is not a pleasant task regardless of what kind of business you have. It even gets harder when you deal with E-commerce where sellers and customers are separated by distance and a computer screen, which makes it completely impossible to identify who is right and who is not until the product is actually returned. However, if your products are secured by a warranty, you have more chances to benefit from regular RMA routine.
Generally, RMA, or a return merchandise authorization, is a standard procedure of returning a product to a seller with the aim of further replacement, repair, or refunding. The first two options are considered to be the most favourable for a merchant, as they require minimal costs when compared to a full or even partial refund of a purchase. Customers, in their turn, often tend to stick to their original product choice preferring to receive the same but flawless product rather than just money and no product at all. Nevertheless, the best scenario for both a seller and a customer would be to completely prevent a return situation unless it’s highly demanded.