Automatic Parent Product Creation: Smarter Shopify Imports for Cleaner Catalogs

Shopify product imports can be extremely painful and time-consuming when the update file doesn’t contain parent products. If you work with large or complex catalogs, you know how challenging it can be to import such product data, especially when it only contains variant information. In many supplier feeds or marketplace exports, you’ll see entries for each size, color, or configuration, but no single parent (main) product to tie them together.
Until now, this meant manual editing, restructuring, and constant rework just to ensure the import process succeeded. But with our new Automatic Parent Product Creation feature, those days are over. Below, we explore the new functionality of the Improved Import & Export app for Shopify. Continue Reading



