Add new customers to your e-commerce business by implementing referral and affiliate marketing. The difference between them is that the affiliate marketing relationships are financially driven while the ones in referral marketing are personal. By choosing affiliate marketing, you motivate your customers to promote your business for the financial reward. As a result, they work with people they don’t know. In its turn, referral marketing relies on altruism, underpinned by a discount or some other incentive. In referral marketing, your customers recommend you to someone know quite well. Now when you know the difference, we can introduce you to the most reliable referral and affiliate marketing Magento extensions.