Cart abandonment is often caused by additional charges customers have to pay for delivery. For this reason, online store owners often include free shipping in their promotional campaigns. This way, they can encourage customers to make an order on their websites. If your store operates on the default Magento 2 platform, the only option to inform customers about free shipping is at the checkout when their order value reaches a pre-set threshold. That’s why it is important to install an appropriate third-party module with a feature of informing website visitors about free shipping possibility before they check out.
Amasty Free Shipping Bar for Magento 2 is a robust tool that adds necessary functionality for promoting free shipping offers to customers right on the homepage or any other page of a website. The extension adds a shipping notification bar to your website pages, improving communication with online shoppers and motivating them to make a purchase. Due to the price auto-calculation feature, it is possible to display messages in the bar informing customers about the amount they need to spend to get free delivery. Thus, you get a practical solution for increasing average order value and conversion rates and boosting your sales.
Below, we look deeper into the functionality of the Magento 2 Free Shipping Bar extension by Amasty.