Differentiated pricing strategy based on customer segments is a proven way to build loyalty and increase customer retention on an ecommerce store. However, when you need to assign customers to a relevant group manually, it makes customer management time-consuming and less effective. Luckily, there is a solution for automating this process – Amasty Customer Group Auto Assign for Magento 2. The extension provides an automated system for managing customer groups, saving your time on routine tasks and reducing operating costs. With the module, you can create an unlimited number of custom rule conditions based on various parameters that will define in which group a customer should be included. This way, you will be able to build a more precise marketing strategy and create personalized offers for your clients.
In the following post, we describe the features of the Magento 2 auto customer group switching module and look at its backend configuration. Continue Reading