In this post we gathered information about the most popular self-hosted e-commerce platforms. Magento, PrestaShop, Zen Cart, and other solutions are described in the article. We tried to show their major features, as well as positive and negative aspects.
In this topic we’re going to cover such relevant issues that can come in handy to e-commerce businessmen or just people who are interested in the further e-commerce development. Consequently, let’s figure out what we should expect down the road.
Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.
Blogs have become one of the most important informational source, which can provide answers to most of your questions. Of course, there are a lot of useless bloggers, who create second- and third-rate content, but there are really great thinkers among all the online community, and we are going to show you them. In this post we gathered the most important blogs about e-commerce.
Retargeting is the process of serving ads, which are based on a prior engagement. The technology includes site-based retargeting (the most frequently used), email retargeting, search retargeting, and CRM retargeting. With site-based retargeting your customers are shown ads of your brand after they leave your e-commerce store. Thus, your brand always appears in front of your bounced site visitors.
During last few years, has gained the status of the most successful social selling platform and now it is opened to the integration with Magento. Social selling is a relatively new trend in e-commerce. It consists of 2 major components: 1) a retailer posts a product image along with it’s price and other useful information on a social network and 2) offers an easy way to make a purchase. The social shopping experience of Soldsie begins when a retailer posts a product photo along with all the data necessary for every customer (price; availability) on Facebook or Instagram. Shoppers then leave the world “sold” under this photo and continue browsing. When a shopper is ready to check out, the commented item is in the shopping cart ready for the purchase, and the post with this item still exists and gains new purchases.
