Slow loading pages is one of the most significant factors of high cart abandonment rates on an ecommerce website. According to recent researches, 40% of shoppers would leave an online store without making a purchase if a web page loads longer than 3 seconds. Besides, page loading time is an essential aspect for higher rankings of website pages in the Google search results. Also, you should keep in mind that lately m-commerce is rapidly developing, so more customers are coming to your store from their mobile devices. That’s why it is also crucial to provide smartphone and tablet users with a flawless shopping experience and agile browsing through your webstore pages.
In 2015, Google introduced its new initiative called Accelerated Mobile Pages that was developed with the aim to improve user experience on the mobile version of websites and increase engagement. To streamline the integration process of the Google AMP functionality on your Magento 2 site, we recommend you to install one of the reliable third-party extensions, like Magento 2 AMP Pages by Amasty. Below, we explore the Google AMP technology in more detail and shed light on the core features of the Amasty AMP module.