Upselling and cross-selling products on an ecommerce store is an efficient strategy to make more profit and boost sales. Up-sells let you promote your items that are more advanced or have a higher price tag, so that store visitors get more value from the desired product, while you increase your profit. As for cross-sells, they help to inform customers about the items complementary to a product they want to buy, which motivates them to put more goods in a cart, increasing average order value.
Unfortunately, the default Magento 2 platform has limited functionality for setting product relations. That’s why merchants need third-party solutions to be able to create flexible rules for cross-selling and up-selling products. The Amasty Cross-Sell / Upsell Products Magento 2 extension is one of these tools helping store owners to create blocks for up-sells, cross-sells, and related products according to their specific requirements. Instead of adding cross-sell or upsell items for each product manually, you get the possibility to use the intelligent algorithm that generates suggestions for related products blocks automatically.
Below, we have a closer look at the Magento 2 up-sell and cross-sell products module’s functionality, as well as describe its backend configuration and appearance on a storefront.