This is a "must have" extensions for our website. Our site contains thousands of simple products and this extension allows us to organize them within configurable products. From a single configurable product page dynamic content (images, page URL, product name, SKU, description, price, etc.) is quickly and easily displayed for multiple products. This extension simplifies the customer experience by reducing click-through and ultimately getting them the add-to-cart button faster. SEO isn't lost because product options are pre-selected with the child's page URL. This is key when linking products directly from Goolge Shopping, blogs, or forums. We were early adopters of this extension and have had exceptional support from the Firebear Studio team. The current version is very slick does exactly what we want.