"URL Rewrites"

Magento 2 URL Rewrites Guide: How to Import, Export & Manage SEO-Friendly URLs Like a Pro

- E-Commerce, Magento 2, Our extensions

illustrative image for the Magento 2 URL Rewrites Guide with emojis, magento logo, and text on orange background

Struggling to manage SEO-friendly URLs in Magento 2? That’s where the Magento 2 URL rewrites come into play. While the platform handles automatic URL generation for products, categories, and CMS pages, it falls short when it comes to importing or exporting those rewrites in bulk — a major roadblock during migrations or Magento SEO updates.

By default, Magento 2 doesn’t offer native tools to import or export URL rewrites, making tasks like moving a product catalog, updating the structure after a rebrand, or syncing data between environments time-consuming and error-prone. You’re left with manual editing or risky database changes — neither of which scale well.

That’s why we created this guide. Below, we explore how URL rewrites work in Magento 2, how the url_rewrite table is structured, and most importantly, how to import and export Magento 2 URL rewrites properly using the Improved Import & Export extension. Whether you’re migrating from Magento 1, syncing multiple store views, or cleaning up old redirect chains, the extension gives you full control over your URL rewrite data, directly from the admin panel.

You’ll also find a breakdown of the Magento 2 URL rewrite import table, complete with attribute descriptions and sample values to help you avoid common pitfalls. Let’s dive in and turn a frustrating manual process into a clean, automated workflow.
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How to create redirects from old URL keys to new ones via Magento 2 import

- Magento 2, Our extensions

Magento 2 Development; Magento 2 tutorial

Chances are, you’ve been in a situation when the updated URL keys in Magento 2 continued returning a 404 error. Importing them via a CSV file introduced new URL keys but didn’t affect the exact user experience. Consequently, you had to edit URL keys manually per each store page. 

Below, we describe how to avoid this problem. You will learn how to create redirects from old URL keys to new ones using a CSV import in Magento 2. You will need an additional instrument to smooth the angles of the default Magento 2 import and get what you want from importing URL redirects to Magento 2. For more tips like this one, follow our Magento 2 Developer’s Cookbook. So, how to create redirects from old URL keys to new ones using a CSV import in Magento 2? Let’s see. Continue Reading

Magento 2 Backend Exploration: SEO & Search

- E-Commerce, Magento 2, Our extensions

Magento 2 URL rewrites search synonyms terms

Below, we continue our exploration of the Marketing area situated in the Magento 2 backend. The following article sheds light on the SEO & Search section, which includes the following screens: URL Rewrites, Search Terms, Search Synonyms, and Site Map. Below, we show how to work with each one. You will find out how to add new URL rewrites, search terms/synonyms, and site maps. Besides, the article describes how to import/export all the related data.  Continue Reading

WebPanda URL Rewrites Regenerate and Customize Extension for Magento 2

- E-Commerce, Magento 2

URL rewrites regeneration is one of the critical aspects of operating an online store. Magento 2 store owners might face the need for extended functionality related to URLs reindexing after migrating from another website, importing products, updating names of products or categories, and performing other configuration changes. To simplify the process of rewriting product and category URLs, we recommend installing a third-party solution with a corresponding toolset. One of such solutions is URL Rewrites Regenerate and Customize for Magento 2 by WebPanda, which features and settings we explore below.
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