"search engine optimization"

Ultimate Guide to Magento SEO

December 23, 2015 - E-Commerce

Search engines provide your potential customers with a list of search results, where your e-commerce Magento website is shown. The list of search results often consist of hundreds of pages, and you will agree that your store should be at the top of this list. Otherwise, it will be lost among other results, and your potential customers will never find it. In this post, we have gathered everything you need to know about search engine optimization of your Magento store. Want to know what to do with the website in order to optimize SEO and climb to the top of all search results? Check the post below.

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You can read the full version of this post in our “Magento DIY. The complete Guide” book. Besides SEO, the it describes a lot of other improvements and modifications. For instance, the book shows how to improve performance, security, and other vital aspects of every ecommerce website, run a successful marketing campaign, and create a top-notch user experience. Furthermore, “Magento DIY” teaches how to get all Enterprise-level features on the basis of the Community Edition platform and implement opportunities which are not available in both editions out-of-the-box. The article is just the beginning, and all robust improvements are described in the book. For further information about “Magento DIY,” follow the link below:

Magento DIY. The complete Guide

Multilingual SEO Ultimate Guide

June 8, 2015 - E-Commerce

Multilingual SEO: search engine optimization for multiple languages and countries E-commerce opens up opportunities to enlarge the scope of your enterprise to keep up with the times of the global economy. If you take a look at an international market, you will notice that outside of your country there are millions of people that could easily become your own customers. All you have to do is to let them purchase your goods and services as easy as they can do it through their local websites. It is time to adjust your website for an international consumer and to become a part of a really competitive market.

For those of you who would like to get the guaranteed search engine optimization for your website there is a safe strategy that will become handy if you’re aiming at an international audience. The matter concerns multilingual SEO which allows you to take a firmer grip of both English-language and foreign-language searchers. The strategy includes writing, designing and ranking a website to make its content equally accessible and user-friendly in multiple countries. Here’s our useful and rather profound insight into multilingual SEO strategy and the ways to adjust it to your website. Continue Reading

Negative SEO Protection Guide

June 3, 2015 - E-Commerce

Search engine optimization is extremely important, but there is one thing that can drive your website out of the top search results even if your store is fully optimised. As you might have guessed, it is a negative SEO. There are several techniques used by unfair competitors, but you always have a remedy from these diseases. In the following post, we will describe the most common ways your foes can attack you. In addition, you will find out how to prevent your e-commerce (or another) website from negative SEO attack. There are also a few advices on how to detect the problem and fix it. Continue Reading

E-Commerce Link Building Strategies, Tips and Resources in 2015

March 25, 2015 - E-Commerce

It is impossible to imagine good search engine optimization without right link building strategy. The last one can turn your website into a successful e-commerce project with high traffic. At the same time, the wrong strategy can push it out of business. Keep in mind, that there are a lot of tactics that put the website in a risk of being penalized. Google continues to refine SEO standards, so you should be careful with all suspicious link building strategies. Continue Reading