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Today’s experience economy has changed the way that people shop. Instead of just being places to buy things, stores are now places where customers can engage in discovery experiences. And while this trend emerged in brick-and-mortar stores, it is also common for all online outlets. Thus, the choice of items can be significantly influenced not by the product itself but by its visibility. As a result, retailers must place an increasing amount of emphasis on their consumers and their experiences to present commodities in a way that captures their interest and encourages them to purchase the goods being offered. That’s why we talk about product visibility in this article. Below, you will discover what product visibility is and why it is so important. We also highlight five categories of tools that help to increase your brand and, consequently, product visibility. The corresponding software solutions are listed in the article as well. And you will learn a few useful tips on increasing your product visibility. So, what exactly is product visibility in today’s experience economy?    Continue Reading