Providing online store visitors with seamless customer experience is crucial for increasing sales and conversion rates in any ecommerce business. The convenience of browsing category pages on a website has a significant role in the impression that potential clients get from surfing on your online shop. Standard catalog pagination on the stores with lots of products may result in slowing down the shopping process and demotivating customers to make purchases, which will result in decreased conversions.
Luckily, there are tools built to solve the issues mentioned above. Today, we present you the Magento 2 AJAX Infinite Scroll Extension by MageDelight that is designed to optimize customer experience on an online shop. With the module, the process of loading products on a category page is interrupted due to the AJAX Loader and happens automatically with a mouse scroll. Thus, store owners provide their clients with more user-friendly catalog browsing and reduce their time spent on looking for the required products.