Apple Pay – mobile payment service from Apple
Apple Pay is a new mobile payment service for both online and offline retailers. You can use a brand new iPhone 6 or Apple Watch for in-store transactions. You should also use a phone to pay within apps. Checkout consists of 2 steps. First, you have to select Apple Pay. After that you should place a finger on a fingerprint scanner.
With Apple Pay you can store all your credit and debit cards in Passbook. You can import them from iTunes account, use iSight camera, or type a card information in manually. The first added card becomes your payment card by default, but you can change this in Settings.
Mobile
Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.