The Magento platform provides the ability to use subscriptions and recurring payments without any third parties, but you need a reliable extension in order to get maximum from this approach to payments. By using subscriptions and recurring payments, you enable your customers to purchase goods on your Magento website automatically on the basis of subscriptions. It makes sense to offer subscriptions and recurring payments for 2 categories of goods:

• products that constantly run out (for example, toiletries or pet food);
• products that come in new editions (for instance, newspapers and magazines or collectibles).

As a result, you significantly improve your user experience by eliminating the necessity to go through the buying process each time a customer wants to purchase something from the aforementioned categories.

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