Monthly Archives: July 2015

Enterprise Conversion Analysis, Management, and Improvement Services

- E-Commerce

Conversion Guide

If you’re not sure what a conversion is, here is a short explanation. In fact, any action users can perform on your website eventually becomes an element of a potential conversion rate; the main aim of every retailer is to make them want to do this action. The more you encourage your visitors to interact with your website, the greater conversion rates you have. In other words, conversion is a ratio of those visitors that can be transformed into leads or customers to the total amount of visitors on your website.

Accordingly, Conversion Rate Optimization is a number of special techniques that retailers can use to increase their conversion rates. These techniques often include utilization of various analyzing tools, performing specialized tests, and cooperating with expert conversion optimization services that could help you to better understand which elements of your website need to be improved to help you reach your aims.

Last year saw a more increased use of various conversion optimization techniques among e-commerce merchants trying to improve their performance on the global market. This year shows that most of them proved to have gained success in their strategies. But you should admit that even if a current technique brought you to increased conversion rates today, the same might not happen tomorrow, as consumers never seize to seek for fresher and newer things. Thus, it is necessary to keep on moving your website in the direction of dynamic adjustment to up-to-date needs of your customers.

Here you will have a useful insight into which conversion optimization techniques are considered to be the most effective for e-commerce industry these days and get acquainted with the powerful tools and services for analyzing, managing, and improving your conversion rates. Continue Reading

Magento Product Tags Ultimate Guide

- E-Commerce

How to use Product Tags in Magento

With a constant growth of information on the Internet, it becomes harder to sort it out by various features. So, for example, if you find a picture of a nice pair of shoes and you decide to look for more like that one, it will take you a lot of time, because you have no specific attributes for a search except for its shape and color. Today the problem seems to be solved thanks to a widespread use of so-called tags which play the role of peculiar labels that can be attributed to any online content. The main advantage of tags lies in their ability to specify the category of the content so that one could easily understand its origin, characteristics, and the reason of publishing. Continue Reading

Everything You Need to Know About Paid Backlinks

- E-Commerce

How to Buy Backlinks. Where to buy them. How harmful it is.

When it comes to improving your search rankings, a lot of effort must be made to get your website to the most desirable position in the search results list. Creating a really efficient SEO strategy is not an easy task, especially for small and young businesses, and sometimes people run the risk of losing their audience just because they choose easier and less proven ways in an attempt to achieve their goals. One of such ways is the usage of purchased backlinks.

Backlinks are simply links that direct users from one website to another. Backlinks are widely used by  ecommerce merchants to promote their websites in the search engine environment. To make backlinks really effective, however, you will have to create thousands of them for numerous exterior websites. Of course, no one would want to spend time on building authentiс backlinks knowing that it’s possible to simply buy backlinks from a wide range of specialized resources. But is it really a good idea?

Here you’ll read about the main reasons of why it’s not good to use backlinks, how to recover from its consequences, and, if you eventually decide to take a risk, where you can buy the most effective backlinks and blog reviews in an attempt to boost your rankings.   Continue Reading