"social networks"

E-Commerce: Upgrading to 3.0

- E-Commerce

E-Commerce 3.0E-сommerce is gradually updating to version 3.0. What does it mean? What were the previous versions? And what are the features of the new one? In this post, we will try give the answers to these questions. The formation of e-commerce can be conditionally divided into three stages. The process itself is still unfinished, and e-commerce is going to get a lot of new forms and updates in the next couple of years. Some of them are obvious (like appearance of gamification and integration into mobile devices) while others are still unpredictable, but we can state with the confidence that all this changes are key elements of e-commerce 3.0 and further versions. For the better understanding of the stage as a particular and the phenomena as a whole, let’s start with versions 1.0 and 2.0.

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Gamification in Magento

- E-Commerce

Gamification is a new trend with the long history. The role of games in teaching children was always very important, but the term “gamification” first appeared only in 2002. It means the use of game mechanics, design techniques, and other attributes in non-game environment in order to drive game-like player behavior. Besides mechanics and design techniques, the other game attributes are: gaming psychology, social activities, scripts and storytelling, and other aspects of games. In their turn, social activities consist of titles, leaderboards, public statuses, and other similar stuff. The term “non-game environment” includes customer engagement, work, e-commerce,  volunteerism, education, fitness and health, community participation, etc. In its turn “game-like player behavior” implies such things as competition, interaction, engagement, learning, addiction, collaboration, awareness, etc.

magento gamification

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