"mobile first"

Apple Pay – mobile payment service from Apple

September 10, 2014 - E-Commerce

Apple Pay is a new mobile payment service for both online and offline retailers. You can use a brand new iPhone 6 or Apple Watch for in-store transactions. You should also use a phone to pay within apps. Checkout consists of 2 steps. First, you have to select Apple Pay. After that you should place a finger on a fingerprint scanner.

With Apple Pay you can store all your credit and debit cards in Passbook. You can import them from iTunes account, use iSight camera, or type a card information in manually. The first added card becomes your payment card by default, but you can change this in Settings.

apple pay magento

How to Increase E-Commerce Conversion Rate

September 5, 2014 - E-Commerce

Chances are, the conversion rate of your e-commerce store is far from its possible maximum. To fix this problem, you have to find out why your visitors aren’t doing the things you want them to do. This information will help you to create effective methods for fixing the problem. The entire process of finding out and fixing is called Conversion Rate Optimization. The core principle of Conversion Rate Optimization is to generate more sales on your e-commerce store without bringing in additional traffic. This makes your online business more effective, and as a result, profitable.

Best Mobile Payment Solutions in 2014

August 6, 2014 - E-Commerce

Mobile technologies are integrated into almost every aspect of modern business. You can not only buy something and pay for it with the help of your smartphone, you can also accept credit cards on it and, furthermore, turn your device into a point-of-sale system for your business. If you are looking for modern payment options aimed at the integration of you business with mobile technologies, this post is for you.

Mobile e-commerce in 2015

July 10, 2014 - E-Commerce

Mobile branch of e-commerce is constantly growing. It plays very important role not only in infrastructure of online stores but it gradually becomes one of the major sales tool for multichannel stores. In November 2013 Google posted through Think Insights that in USA average consumer spends about 15 hours a week looking for products on smartphone or tablet. About 93 percent of such consumer make a purchase, if the desired item is found, of course. As you can see, it is very important to provide the ability to reach the store from mobile device. There are three major strategies for Mobile e-commerce in 2014: native apps, HTML5, CSS or JavaScript, and mobile web.