"Facebook Shop Integration"

Facebook is one of the biggest social networks. It has 1.4 billion daily active users and more than 800 million monthly sales transactions. That is why a presence on Facebook is so crucial for every eCommerce business.

Facebook allows you to set up a shop on your business page. Once set up, the Facebook users can browse, share and like your products. The users can purchase the products using one of the two ways that Facebook offers. The first way is by clicking “Checkout on Website” and get redirected to your website. The second way is by purchasing through Facebook Messenger.

Having a shop on Facebook also makes it possible to tag your products on Instagram. Instagram has introduced the product tagging feature in 2017. Instagram traffic has increased 44% since adding this feature, strengthening the assumption that users love shopping through Instagram. Continue Reading